Articles
Channel: Social Media
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8 Ways to Justify Your Social Media Marketing Program
Customers expect their brands to be on social media but should you invest in social media marketing? And if yes, what should you be measuring?
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3 Tips For Creating Better Converting LinkedIn Ads
LinkedIn is not the biggest social network, but for B2B marketing, it may be the most fertile. Here's experts offer three tips for better conversions.
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Jive Launches Secure, Real Time Enterprise Messaging
We work in a digital world. There’s no time for email or waiting for return phone calls. We need collaboration now, in real time — and few of us work alone. But can we really be expected to sit at our desks 24/7? Because that’s when we work,
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6 Secrets to Happier Holidays for Employees
According to the American Psychological Association’s annual Stress in America survey, the most commonly reported sources of stress include money (71 percent), work (69 percent) and the economy (59 percent). With people worrying about holiday spending, scrambling to wrap up year-end work projects and some failing to take vacation for
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A Look Back: The Evolution of Social Media in 2013
Social media. It seems like yesterday it was just a fad, something naysayers insisted would never catch on. Now, look at it — all grown up, attracting more users than ever and worth billions of dollars.
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Social Media Briefs: Backlash over Twitter's Blocking Policy, Instagram Goes Direct
What a difference a day makes. In just 24 hours, two new features on two social media platforms have created quite the kerfuffle.
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LinkedIn Buys Pulse News Reader for US$ 90 Million
Pulse, a popular and free news reader in the Flipboard or Zite style, has been scooped up by LinkedIn, the newest shooting star in social media, for US $90 million. LinkedIn Moving Past Professional Connections Buying Pulse is a LinkedIn rumor we had been following for the last month
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Disqus 2012 Adds Social Discovery to Commenting Platform
Since its launch in 2007, Disqus has cemented its place as one of the more popular means for web publishers to incorporate a networked commenting system to their websites, blogs and social networks.
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Facebook's IPO Goes Live Today, $38 Starting Price
Facebook starts life as a public quoted company today, creating billionaires, millionaires and new hope for those working away at tech start-ups everywhere. Follow the company's first day on the NASDAQ here.
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Facebook IPO Details: 50 Million Extra Shares, $34-$38 Launch Price
Another dollar on that price would see Facebook raising over $15 billion. However, the soon-to-be public company will settle for raising between $13 to $14.7 billion, after publishing an updated S-1 form, making its overall value somewhere between $94 and $100 billion.
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TU Me: A New VoIP and Social Comms iPhone App from Telefonica
Global No. 3 communications service provider, Telefonica has had enough of users going with Skype and other solutions for off-network communications. It now offers its own app, TU Me, for iPhone users to chat, share and message, with Android support coming soon.
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Google Killing PostRank.com and PostRank Analytics on 1 May
The last post has blown for PostRank, with the company confirming the "sunsetting" of its popular social media analytics service, which Google brought last June, with users being advised to switch to Google Analytics instead.
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Gnip Adds Tumblr to its Roster of Social Media Firehoses
If your company wants social data to crunch through in a hurry, it needs access to the raw streams coming from the social media giants.
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Yahoo Sues Facebook Over Advertising, Search and Privacy Patents
In the last flailing act of a wounded beast, Yahoo won't do the decent thing and go quietly into the night, but will throw lawsuits at anyone it can claw some money from. The latest target is Facebook and the weapon of choice, some super-simple patents.
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