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Bitrix Web CMS Adds Path Analysis

Brice Dunwoodie avatar
By
June 25, 2004
Web CMS
SAVED
Russian Web CMS provider, Bitrix, recently announced the addition of path analysis as a feature of the Bitrix Site Manager tool. Path analysis, a valuable component of website analytics, allows website managers to analyze both content popularity and the navigational effectiveness of their site. Path analysis can be of particular interest when reviewing the effectiveness of online marketing campaigns. And is also valuable when reviewing a site's information architecture. By segmenting both user groups and campaigns, the updated Bitrix Site Manager provides a more detailed reporting of campaign effectiveness. Now it is possible to track the number of visitors, sessions, and hits, and to analyze the activity of site visitor groups driven to the site on a campaign by campaign basis. Learn more.
About the Author
Brice Dunwoodie

Brice Dunwoodie is the founder and CEO of Simpler Media Group, publisher of CMSWire, Reworked and VKTR. With more than 25 years of enterprise software experience at the intersection of technology, business operations and executive-level strategy, Brice maintains a focus on clarity, evidence-based analysis, visionary thinking and practitioner relevance. His academic background spans California Polytechnic University and the University of Michigan with a focus on psychology, computer science and leadership practices. Connect with Brice Dunwoodie:

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