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In the competitive world of localization it's not unusual for companies to make exaggerated claims about their products to get a little bit of attention. So in October 2007, when Clay Tablet (news, site) said v2.0 of its Translation Management system could integrate any content management system with any translation system, there may have been a few raised eyebrows.

However 18 months and no complaints later, Clay Tablet has unveiled v2.5 at the Localization World Conference in Berlin which continues until tomorrow. This version comes with two new features: InSync Master Asset Management (MAM), and MultiPoint Flexible Routing technology (MFR).

Both are available with on-site or SaaS versions and combined, give users centralized translation asset controls and enhanced content flows like post-editing, between numerous systems or vendors.

Building on v2.0

As a system, v2.5 provides integration software that enables users move content out of a system, to a translation system and back again – and automatically assembles the finished, translated content in the users system.

V2.5 is a scalable, enterprise-level tool, with an open architecture and framework. Leveraging the features that were built from ground up in v2.0, Clay Tablet is vendor neutral and can integrate any content management system with any translation system, freeing users to utilize any translation system, service provider or translation technology on the market.


How CT v2.5 works

However, it is the InSync Master Asset Management (MAM) Technology and Environment and the MultiPoint Flexible Routing (MFR) Technology that really distinguishes v2.5 from its predecessor.

Centralize Translation Assets

In effect, what Clay Tablet says MAM does is to designate a single system or vendor as ‘master’ of a given asset, when those assets are used across multiple systems or translation teams.


InSync feature CT v2.5

With this new feature, the master system becomes the centralized control point for the updating or upgrading of a particular asset, which then ensures that collaborating systems get the most up-to-date information from that instance.

"Both clients and vendors were clamouring for a way to keep TM’s (Translation Memory) in sync between multiple vendors and systems", commented Clay Tablet founder and CEO, Robinson Kelly. "There was so much wasted effort and loss of efficiency in having TM's scattered all over, that we had to find a solution. As the efficiency experts - the market expected us to - so we did."

Clay Tablet says this new system will:

  • Prepare files faster and more efficiently using as central TM
  • Designate one team as master asset manager
  • Safeguards latest translations and prevents overwriting with older TMs
  • Synchronization of assets across multiple locations
  • User-defined business rules with asset routing defined by user rather than master vendor
  • Connectors for leading translation technologies and systems

MultiPoint Flexible Router

The other major enhancement is the MultiPoint Flexible Router (MFR) that enables the processing of content at different ‘stops’, before it arrives at the translators.


This new ability provides flexible routing rules so that assets that need to ‘stop-off’ on the way to the translators for format conversion, machine translation or any other kind of user-defined manipulation can do so with the entire process breaking down.

MFR enables:

  • Automatic content delivery to destination through any number of steps
  • Use of any number of different tools from numerous vendors
  • Neutral' connection layer insulates user from maintenance and cost of integrated systems upgrading
  • Dramatic increase in the speed of process with reduction in costs as ownership is spread.
  • System neutral allowing users route content between any tool necessary

CT 2.5 is already available. To sign up for a demo, or arrange for a webinar just follow the links