Internet users are relying more and more on location based services and peer recommendations than general search results. Accordingly, Google has updated their social search to feature three new levels of integration, including Twitter, Quora and Flickr.
If you've ever taken notice of Google Social Search results, you'll know that they typically appear at the bottom of the page. Today's update switches that up, mixing them throughout regular results based on their relevance. This means you’ll start seeing more results from people in your social circles, with annotations below the results they’ve shared or created:
Secondly, Google Social Search now includes notes for links people have shared on Twitter, Flickr, Quora, and other social sites. For example, if someone you’re connected to has publicly shared a video link for a super bowl ad on Twitter, that link may appear in your super bowl ad search results along with an annotation that is only visible to you when you're signed in.
Lastly, users now have more control over connected accounts. You can still connect accounts publicly on your Google profile, but now there's an additional option to do so privately. This protects your username on connected sites like Twitter.
"As always, you’ll only get social search results when you choose to log in to your Google Account," wrote Mike Cassidy, Product Management Director, and Matthew Kulick, Product Manager, on Google's official announcement. "We’re starting to roll out the updates today on Google.com in English only and you’ll see them appear in the coming week. With these changes, we want to help you find the most relevant information possible, personalized to your interests and the people you care about."