Adobe for All
Gone are the days when small business users would look in a product catalog and suffer a heart attack at the cost of apps like Quark, Photoshop or AutoCAD. In today's world, users expect things on demand, and don't want them to cost the earth.
Enter Adobe's new pricing for its herd of Creative Suite options (which include Design Premium, Design Standard, Web Premium and Production Premium, Master Collection) Starting from $50 per month, it gives users a chance to rent the software in installments (although they will never actually own the license).
Unfortunately, folk on Twitter have pointed out that the rental price for the Master Collection could be as high as the equivalent of renting a hi-spec BMW car, but does your company really need the sports car?
Heading for Mobile
With the big shift in focus to mobile and tablet devices, Creative Suite has a host of new features and improvements to help those developing or designing for mobile work better. We covered the new Flash Builder/Flex 4.5 apps yesterday, which make it simpler for coders to write and test apps on smartphones.
Back among the more traditional Adobe Apps, mobile is further boosted by the Web Premium Suite. it now offers improved HTML 5 support in Dreamweaver with jQuery's mobile framework integration, Webkit engine updates and CSS3 support.
At the front end, there is a side-by-side preview mode showing what your creation will look like across a range of devices or models. Meanwhile, Adobe's Flash authoring tools can assist developers in creating apps and browser-based content that perfectly fits the target device, be it iOS, Android or BlackBerry.
Better, Cleaner Air
Flash Player gets a boost with smart scaling so that content can be shown correctly across devices and can be used to deliver video content, games and Internet applications. New Adobe Air code snippets include support for multitouch screens, device sensors and other features of modern phones.
All of that could well entice businesses to take up Adobe 's extensive raft of applications (in whichever Suite they prefer). And, with the new subscription plan, they are available to a wider range of businesses. Do you have any plans to adopt Adobe's Creative Suites? If not, what apps are you using and what are the benefits to you?