Articles
Tag: adobe
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Adobe Makes a Play for Mid-Market Customers With Magento Buy
Why Adobe's Magento acquisition may work out well for the former, but leaves the latter in a pickle.
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Medallia Reveals Experience Cloud Updates, Sprinklr Hires Former Fed CIO, More News
Catching up on the latest customer experience software news from Medallia, Adobe, Akamai, LinkedIn and more.
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Gartner Names Content Marketing Platform Leaders, Adobe Updates Experience Cloud, More News
Catching up on the latest in digital customer experience software news.
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Salesforce Expands Einstein Analytics, Cloudwords' New Marketplace, More News
Catching up on the latest customer experience software news.
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What's Next for Retail According to NRF's Big Show
Digital experiences are coming to stores
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Dreamforce Is Over: Here's What you Need to Know
Read along to uncover the 5 big announcements made at Salesforce's Dreamforce Conference last week.
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Adobe Goes from Forrester Leader to Strong Performer
Let's begin by asking, why would Adobe acquire Elastic Path? Forrester turned a few heads when its most recent report was released, essentially saying only Oracle is being considered as a leader in the Digital Experience Platform (DXP) space.
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Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration
Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration." Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWire in an interview this week. Grannan wrote the report
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Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader
Forrester made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week: Oracle is now the lone leader, displacing Adobe. This is the third time Forrester evaluated digital experience platform vendors, also producing Waves in 2014 and 2015. Oracle was a “contender” in 2014
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Adobe Integrates Data Management Platform With Analytics for Audience Insights
Adobe introduced Audience Analytics for Adobe Audience Manager (AAM) in beta this week, bringing together its Audience Manager data management platform and its Analytics solution. It follows the release of Adobe Analytics Cloud in March at Adobe Summit, which the San Jose, Calif.
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Changes to Google Drive, Microsoft-Adobe Partnership Grows, More News
Google Drive is on its ways out. Mountain View, Calif.-based Google announced this week it will start closing down Drive on Dec. 11 and Drive will stop working completely on March 12, 2018.
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Adobe Campaign Update Improves Analytics, Multi-Language Emails
Adobe has released new features for its email marketing platform aimed at helping marketers act on insights, send multi-language email campaigns and access more design templates. Adobe announced the updates to its Adobe Campaign platform, part of the Adobe Marketing Cloud. Campaign helps marketers send contextual email and cross-channel
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Hootsuite Integrates Adobe Digital Assets for Social Content
Hootsuite is bringing Adobe and its 90 million digital visual assets into its social media management ecosystem. The Vancouver, BC-based social media management platform announced today an integration with Adobe Creative Cloud and Adobe Stock, which includes 90 million stock photography assets.
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Has WhatsApp Added Stickiness with File Sharing? More News
Earlier this month CMSWire’s Kaya Ismail made a very strong case for making WhatsApp part of an organization's marketing strategy. WhatsApp is now more than just a messaging app — even if it started life that way — offering a host of functionality that modern marketers will find useful.
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