Articles
Tag: adobe
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Why Marketing Operations Got a Billion-Dollar Nod in Adobe-Workfront Acquisition
Adobe's Workfront acquisition is part of a larger trend of companies coupling digital asset management with content collaboration and production capabilities.
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Adobe Acquires Workfront for $1.5B, Sprinklr Debuts Fall Release and More DX News
This week, Adobe has acquired Workfront in a $1.5 billion acquisition, Terminus Acquired GrowFlare and more from the world of customer experience and marketing.
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Google Updates Google Analytics, SAP Launches CDP and More CX News
In this week's Newsbytes, SAP released its long-awaited CDP, Google updates its analytics platforms and more news from customer experience and marketing.
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SAP Acquires Emarsys, Microsoft Updates Customer Data Platform and More News
SAP acquired Emarsys in a big move in the customer experience software news space, Twilio announces platform updates, Microsoft updates its CDP and more.
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Adobe Adds Data Governance to CDP, Oracle Updates Marketing, CX Offering & More News
Adobe adds digital governance to its customer data platform (CDP). Genesys unveils multi-cloud architecture, SurveyMonkey launches partner program and more.
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Adobe Partners With Red Hat, Google Updates AI Offering and More CX News
Adobe and IBM-owned Red Hat have partnered for cloud hosting under Red Hat and services through IBM to drive better customer experiences.
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Adobe Releases Intelligent Services, Qualtrics Updates CoreXM, More News
Our weekly customer experience software news roundup leads with Adobe's AI updates to its Experience Platform.
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Adobe Integrates Adobe Experience Manager Assets With Marketo Engage
Adobe recently released another integration with Marketo, giving marketers the ability to leverage assets within Adobe's DAM. What does this mean for marketers?
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10 Insights From the Black Friday, Cyber Monday Numbers
Data from Adobe and Salesforce show Black Friday and Cyber Monday once again set records. Ten takeaways marketers can use to improve their online campaigns.
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Adobe, Salesforce Release CDPs, Marketo Suffers Outage and More DX News
Adobe, Salesforce release CDPs, Marketo suffers outage, 6sense Partners With Drift, Decibel raises 17 million and more DX News.
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Open Data Initiative, Meet Cloud Information Model: Do We Really Need Both?
Adobe, Microsoft and SAP have started one data initiative; AWS, Genesys and Salesforce another. Which will endure the test of time?
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Workplace by Facebook Grows, Time to Migrate From SharePoint 2010, More News
In this week's digital workplace roundup, Workplace by Facebook grows and builds, the countdown begins to the end-of-life of SharePoint 2010 and more news.
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Will Microsoft Acquire Adobe?
Is Microsoft set to acquire Adobe? We ask analysts and marketers for their insight and the potential impact of a Microsoft acquisition of Adobe.
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How Will Adobe and Salesforce CDP Announcements Impact the Industry?
We talked with industry leaders to better understand the impact that Adobe and Salesforce's foray into Customer Data Platforms will have on the industry.
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