Articles
Tag: adobe
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Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration
Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration." Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWire in an interview this week. Grannan wrote the report
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Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader
Forrester made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week: Oracle is now the lone leader, displacing Adobe. This is the third time Forrester evaluated digital experience platform vendors, also producing Waves in 2014 and 2015. Oracle was a “contender” in 2014
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Adobe Integrates Data Management Platform With Analytics for Audience Insights
Adobe introduced Audience Analytics for Adobe Audience Manager (AAM) in beta this week, bringing together its Audience Manager data management platform and its Analytics solution. It follows the release of Adobe Analytics Cloud in March at Adobe Summit, which the San Jose, Calif.
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Changes to Google Drive, Microsoft-Adobe Partnership Grows, More News
Google Drive is on its ways out. Mountain View, Calif.-based Google announced this week it will start closing down Drive on Dec. 11 and Drive will stop working completely on March 12, 2018.
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Adobe Campaign Update Improves Analytics, Multi-Language Emails
Adobe has released new features for its email marketing platform aimed at helping marketers act on insights, send multi-language email campaigns and access more design templates. Adobe announced the updates to its Adobe Campaign platform, part of the Adobe Marketing Cloud. Campaign helps marketers send contextual email and cross-channel
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Hootsuite Integrates Adobe Digital Assets for Social Content
Hootsuite is bringing Adobe and its 90 million digital visual assets into its social media management ecosystem. The Vancouver, BC-based social media management platform announced today an integration with Adobe Creative Cloud and Adobe Stock, which includes 90 million stock photography assets.
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Has WhatsApp Added Stickiness with File Sharing? More News
Earlier this month CMSWire’s Kaya Ismail made a very strong case for making WhatsApp part of an organization's marketing strategy. WhatsApp is now more than just a messaging app — even if it started life that way — offering a host of functionality that modern marketers will find useful.
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Adobe Auto-Target Aims for Sensei-Fueled 'One-Click' Personalization
Adobe has injected machine learning capabilities into its Adobe Target optimization and personalization solution in a move designed to offer "one-click personalization." The machine-learning capabilities are powered by Adobe Sensei, Adobe’s artificial intelligence (AI) framework the San Jose, Calif.-based company introduced last November, which is now integrated throughout its Adobe Experience Cloud.
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HTML5 - and Adobe - Finally Kill Off Flash
Finally, after years of external pressure, Adobe announced a timeline for the decommissioning of its Flash platform. The company has been working with the web browser teams at Google, Microsoft, Mozilla and Apple to make the demise as painless as possible.
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Adobe Introduces Voice Analytics for Digital Assistants
When you talk to Amazon Alexa, Google Assistant, Microsoft Cortana, Apple Siri or Samsung Bixby, soon your digital assistant won't be the only one listening, gathering and analyzing data: brands will be eavesdropping too. At least those that leverage Adobe Analytics for voice-enabled digital assistants. Yesterday, San Jose, Calif.
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AI Will Impact Jobs, 4,000 Office Workers Tell Adobe
Time will tell how many jobs technologies like artificial intelligence will or will not kill. But in the meantime, workers don't seem all that concerned. In fact, most are looking forward to sharing office space and workloads with "robots." Some even envision AI as a muse that inspires their creativity.
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Salesforce, Adobe, Oracle Among Data Management Platform Wave Leaders
Customer experience has dominated the headlines for several years, but in all of the discussions, data management and its role in delivering those experiences often goes forgotten.
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Adobe Upgrades Document Cloud with Mobile Scanning, More News
San Jose, Calif.-based Adobe has been developing and upgrading its Adobe Document Cloud since the product's release in 2015. Last week it keep the momentum going with the release of Adobe Scan, an app that turns mobile devices into intelligent scanning and text recognition tools.
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Lithium Finds Brands Still Stink at Social, More News
Nearly all brands are stuck in old “broadcast” modes of social media practices and rely too much on push tactics rather than listening and engaging. This was one of the findings out of San Francisco-based Lithium Technologies State of Social Engagement report, released this week.
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