Empowering Your Customer
We’ve previously discussed the benefits of monitoring what people are saying about your company, its products and the service provided, but with OpinionLab, companies can listen to the voice of their customers. With tools needed to quantify, understand and take action on a vast range of consumer conversations, not only can companies track trends, they can learn how to better understand how to translate consumer conversations and how they are affecting their brand.
Just as there are empowered employees, empowered customers can help companies innovate. By identifying and engaging with social influencers, organizations can improve product development and measure their efficiency in reaching key target audiences.
Monitor, Engage and Act
So how does OpinionLab do it? By building upon a depot of information including over nine billion social media mentions, blog entries, tweets, posts and conversations, which include more than 35 million results collected each day. With such depth, companies can also see the history and evolution of consumer conversations.
Learning Opportunities
Webinar
Sep
27
Enable Data-Driven CX with Powerful Analytics
How data empowers decision making
Webinar
Sep
28
Why Knowledge Management Is Critical to Business Resiliency
How Organizations are Future-Proofing Business by Harnessing Company and Employee Knowledge
Webinar
Oct
4
Why the “Modern Data Stack” Isn’t the Answer
Five leaders dive into creating meaningful customer experiences
Webinar
Oct
6
The IT/Business Chasm Surrounding Enterprise Search
Driving Success in the Digital Workplace with Sinequa
Webinar
Oct
6
How to Improve ROI by Integrating Visual Assistance Into Your CX Toolkit
Learn how AR-powered video can save you time and money
Webinar
Oct
11
Digital Experiences Without Drama: Empower Marketers and Streamline Development
Discover the need-to-knows on composable technologies that will enable and bring harmony to your internal teams.
However, it’s not just about passively tracking your customers, OpinionLab understands that taking an active approach is important as well. Because consumers today like to interact with their favorite brands, Social Media Monitor invites customers to actively engage by submitting feedback through an opt-in comment card, which allows companies to gather, analyze and react to feedback in real time.
The next time you’re wondering what your customers are saying, there’s a way to find out.
