Articles
Tag: customer engagement
-
10 Ways AI Helps Improve Customer Experiences
Artificial intelligence can improve processes throughout ecommerce and customer experiences.
Continue reading...
-
How to Put the Trust Back Into Email Marketing
Email marketing lessons from Ann Handley: how to create personal connection at scale.
Continue reading...
-
7 Tips To Increase Email Marketing Engagement
With so much noise in the inbox, it's become increasingly hard to reach your customers but there are steps you can take to make sure your emails get opened.
Continue reading...
-
How Data Drives the Extended IBM-Salesforce Partnership
Why Salesforce adn IBM are getting so friendly and what it means for enterprises
Continue reading...
-
RedPoint Global Says New Customer Engagement Hub Solves 'Engagement Gap'
RedPoint Global, a data management and integrated marketing technology company, today released a solution to help organizations build customer engagement. Called the Customer Engagement Hub, it integr
Continue reading...
-
So Your Customer Wrote a Nice (or Neutral) Review: Now What?
Much has been written about the best response to negative reviews. But it’s also important for businesses to craft thoughtful responses to positive and neutral reviews. With a careless response
Continue reading...
-
'Experiences' Are Everything Now: Implications for Your Brand
In an experience economy, it’s inevitable the role of brick-and-mortar is changing. And the change is happening on a global level. Shopping in the physical space is moving from a necessity to mo
Continue reading...
-
How Do You Compete With 4 Million Apps? Think Retention
The internet now has over three billion global users and counting, with the number increasing steadily by 10 percent year-over-year. Easier online access means people are using digital products across
Continue reading...
-
How Positive Customer Interactions Drive Positive Results
There are countless, constantly evolving factors affecting human communication. However, the desired outcome of communication is almost always the same. Each party wants to gain value from the interac
Continue reading...
-
7 Tips From Small Business Owners Who Get Customer Experience Right
In an era when consumers have become more demanding and the underlying threat of negative reviews shapes business decisions, some small business owners are consistently delivering a superior customer
Continue reading...
-
How Marketers Can Satisfy Customers, Google & Their Own Revenue Expectations
As marketers and sellers we have a fantasy: We dream our buyers read all of our site copy or listen intently to our pitches and then decide to buy. This is BS, of course. In the digital age, the custo
Continue reading...
-
Consistency Is the Key to Effective Customer Engagement
We’re neck deep in an attention span economy that gives you an 8-second chance to snag a customer or potential new client during on-the-fly, I-want-to-know, -do, -buy, -eat or -go micro-moments
Continue reading...
-
The Social Media Puzzle: Stop Playing Mystery Date With Your Customers
Remember the 1960s board game Mystery Date? To win the game, players gathered clues to assemble an appropriate outfit for their big night out with the unknown person behind the door. Interpret the clu
Continue reading...
-
Simplicity is the Future of Customer Engagement
In business today, we stretch to reach our customers in so many ways — via email (automated and not), over the phone, through video, virtual meetings, chatbots, on every social media platform, i
Continue reading...