Articles
Tag: customer engagement
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Authentic Customer Experience, Through the Generations
What makes a business unique? Authentic customer experience.
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Merkle Acquires LiveArea, Hero Digital Launches Commerce Solution, More News
This week in CX and marketing news Merkle acquires LiveArea, Hero Digital Launches Commerce Solution, Namogoo Acquires Remarkety and more.
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Genesys Launches New Customer Engagement Platform
Genesys has made available a new digital customer engagement platform that leverages the company’s CX expertise and AI to enhance conversational AI.
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Why Community Is the Future of B2B Marketing
Let me start with why I think the sales model needs to change. Simply put, none of us like being sold to.
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4 Social Media Tools for Marketing Teams
If you’re unsure how to effectively build buzz without burning out your team, take a closer look at these four categories of social media tools.
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Pandemic 2.0: Rethink Your Customer Engagement
Though we may not know what's next, we can celebrate the innovations that help us connect and experiment with new ways to engage our professional relationships.
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What's Working in B2B Social Media Marketing?
What are the latest successful ways for B2B brands to connect and nurture leads with their audiences on social media?
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Moving From Customer Engagement to Customer Participation
Read along to learn what true active customer participation is, what that looks like in practice, and why brands really need to embrace it.
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The Skills Customer Engagement Practitioners Learned in 2020
The skills that were needed to execute your 2020 marketing plan were much different from those needed to make it successfully through the end of the year.
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How to Create Customer-Driven Content That Converts
If marketers could find a silver lining from the challenges we’ve faced since March, it would be that we’ve slowed down to focus on customer engagement.
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How to Increase Customer Engagement Through Interactive Quizzes
To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing.
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5 Common Mistakes to Avoid While Building a Holistic Customer Experience Strategy
Customer experience matters, in fact, many think it will surpass price and product as the main brand differentiator. Avoid these pitfalls.
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Customer Loyalty Is Flat. What Should Your CX Strategy Look Like Now?
How do we understand the real impact of COVID-19 on customer loyalty and how do we mitigate its potency?
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How to Engage Customers in Times of Uncertainty
Now is the time to shift from growing customer loyalty to showing loyalty to your customers.
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