Articles
Tag: customer engagement
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How to Put the Trust Back Into Email Marketing
Email marketing lessons from Ann Handley: how to create personal connection at scale.
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7 Tips To Increase Email Marketing Engagement
With so much noise in the inbox, it's become increasingly hard to reach your customers but there are steps you can take to make sure your emails get opened.
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How Data Drives the Extended IBM-Salesforce Partnership
Why Salesforce adn IBM are getting so friendly and what it means for enterprises
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RedPoint Global Says New Customer Engagement Hub Solves 'Engagement Gap'
RedPoint Global, a data management and integrated marketing technology company, today released a solution to help organizations build customer engagement. Called the Customer Engagement Hub, it integrates data from structured and unstructured environments, applies machine learning to customer analytics and helps marketers orchestrate interactions with customers.
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So Your Customer Wrote a Nice (or Neutral) Review: Now What?
Much has been written about the best response to negative reviews. But it’s also important for businesses to craft thoughtful responses to positive and neutral reviews. With a careless response to these reviews, you risk alienating customers who were initially willing to provide repeat business.
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'Experiences' Are Everything Now: Implications for Your Brand
In an experience economy, it’s inevitable the role of brick-and-mortar is changing. And the change is happening on a global level.
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How Do You Compete With 4 Million Apps? Think Retention
The internet now has over three billion global users and counting, with the number increasing steadily by 10 percent year-over-year. Easier online access means people are using digital products across desktop and mobile more than ever.
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How Positive Customer Interactions Drive Positive Results
There are countless, constantly evolving factors affecting human communication. However, the desired outcome of communication is almost always the same. Each party wants to gain value from the interaction. Customer experience (CX) industry leaders understand this — and must create this value for customers as well as their employees.
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7 Tips From Small Business Owners Who Get Customer Experience Right
In an era when consumers have become more demanding and the underlying threat of negative reviews shapes business decisions, some small business owners are consistently delivering a superior customer experience.
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How Marketers Can Satisfy Customers, Google & Their Own Revenue Expectations
As marketers and sellers we have a fantasy: We dream our buyers read all of our site copy or listen intently to our pitches and then decide to buy. This is BS, of course.
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Consistency Is the Key to Effective Customer Engagement
We’re neck deep in an attention span economy that gives you an 8-second chance to snag a customer or potential new client during on-the-fly, I-want-to-know, -do, -buy, -eat or -go micro-moments of buyer desire — the kind described in Think with Google research about the impact of mobile devices on your customer’s journey to get them to do
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The Social Media Puzzle: Stop Playing Mystery Date With Your Customers
Remember the 1960s board game Mystery Date ? To win the game, players gathered clues to assemble an appropriate outfit for their big night out with the unknown person behind the door.
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Simplicity is the Future of Customer Engagement
In business today, we stretch to reach our customers in so many ways — via email (automated and not), over the phone, through video, virtual meetings, chatbots, on every social media platform, in-person, and more. Our logic is that many avenues make things easier, but they don’t.
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Nextiva Debuts NextOS for Workplace Communication, Engagement
SCOTTSDALE, Ariz. — Business communications are in crisis. At least that's what Nextiva CEO Tomas Gorny told the crowd gathered at NextCon, the company's customer and partner conference being held here through Wednesday.
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