Articles
Tag: customer engagement
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Marketers: Escape the Cycle of Poor Customer Engagement Practices
Some marketers are struggling to connect and convert — and are doubling down on bad marketing practices as a result.
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Blade Runner's 2019 vs. Today: Which Is the Dystopia?
When you compare the "Blade Runner" version of 2019 Los Angeles with today's, it can be hard to pick out which is the dystopia.
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Want to Excel at Personalization? Be Like Seth
Just because we know a lot about customers doesn’t mean we have to show that we do, or use every data point in every exchange.
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Rewriting the Language of Customer Engagement
How brands talk about their customers can trickle down to how they treat them.
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A Simple Customer Experience Equation
As customer-minded companies gain ground, it’s more important than ever for companies of all sizes to understand the Customer (with a capital ‘C’).
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The Untapped Power of Video Content
Consumer enthusiasm for video is strong — so why are so many brands either ignoring it or doing it wrong?
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Customer Experience Metrics, Through a New Lens
Approaching customer experience measurement through the lens of acquisition, engagement and retention.
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10 Ways AI Helps Improve Customer Experiences
Artificial intelligence can improve processes throughout ecommerce and customer experiences.
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How to Put the Trust Back Into Email Marketing
Email marketing lessons from Ann Handley: how to create personal connection at scale.
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7 Tips To Increase Email Marketing Engagement
With so much noise in the inbox, it's become increasingly hard to reach your customers but there are steps you can take to make sure your emails get opened.
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How Data Drives the Extended IBM-Salesforce Partnership
Why Salesforce adn IBM are getting so friendly and what it means for enterprises
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RedPoint Global Says New Customer Engagement Hub Solves 'Engagement Gap'
RedPoint Global, a data management and integrated marketing technology company, today released a solution to help organizations build customer engagement. Called the Customer Engagement Hub, it integrates data from structured and unstructured environments, applies machine learning to customer analytics and helps marketers orchestrate interactions with customers.
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So Your Customer Wrote a Nice (or Neutral) Review: Now What?
Much has been written about the best response to negative reviews. But it’s also important for businesses to craft thoughtful responses to positive and neutral reviews. With a careless response to these reviews, you risk alienating customers who were initially willing to provide repeat business.
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'Experiences' Are Everything Now: Implications for Your Brand
In an experience economy, it’s inevitable the role of brick-and-mortar is changing. And the change is happening on a global level.
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