Articles
Tag: customer engagement
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The Untapped Power of Video Content
Consumer enthusiasm for video is strong — so why are so many brands either ignoring it or doing it wrong?
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Customer Experience Metrics, Through a New Lens
Approaching customer experience measurement through the lens of acquisition, engagement and retention.
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10 Ways AI Helps Improve Customer Experiences
Artificial intelligence can improve processes throughout ecommerce and customer experiences.
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How to Put the Trust Back Into Email Marketing
Email marketing lessons from Ann Handley: how to create personal connection at scale.
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7 Tips To Increase Email Marketing Engagement
With so much noise in the inbox, it's become increasingly hard to reach your customers but there are steps you can take to make sure your emails get opened.
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How Data Drives the Extended IBM-Salesforce Partnership
Why Salesforce adn IBM are getting so friendly and what it means for enterprises
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RedPoint Global Says New Customer Engagement Hub Solves 'Engagement Gap'
RedPoint Global, a data management and integrated marketing technology company, today released a solution to help organizations build customer engagement. Called the Customer Engagement Hub, it integr
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So Your Customer Wrote a Nice (or Neutral) Review: Now What?
Much has been written about the best response to negative reviews. But it’s also important for businesses to craft thoughtful responses to positive and neutral reviews. With a careless response
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'Experiences' Are Everything Now: Implications for Your Brand
In an experience economy, it’s inevitable the role of brick-and-mortar is changing. And the change is happening on a global level. Shopping in the physical space is moving from a necessity to mo
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How Do You Compete With 4 Million Apps? Think Retention
The internet now has over three billion global users and counting, with the number increasing steadily by 10 percent year-over-year. Easier online access means people are using digital products across
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How Positive Customer Interactions Drive Positive Results
There are countless, constantly evolving factors affecting human communication. However, the desired outcome of communication is almost always the same. Each party wants to gain value from the interac
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7 Tips From Small Business Owners Who Get Customer Experience Right
In an era when consumers have become more demanding and the underlying threat of negative reviews shapes business decisions, some small business owners are consistently delivering a superior customer
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How Marketers Can Satisfy Customers, Google & Their Own Revenue Expectations
As marketers and sellers we have a fantasy: We dream our buyers read all of our site copy or listen intently to our pitches and then decide to buy. This is BS, of course. In the digital age, the custo
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Consistency Is the Key to Effective Customer Engagement
We’re neck deep in an attention span economy that gives you an 8-second chance to snag a customer or potential new client during on-the-fly, I-want-to-know, -do, -buy, -eat or -go micro-moments
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