Articles
Tag: voc
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Qualitative Research: The Third Essential Customer Research Input
By balancing qualitative research with quantitative and observational research can offer a full picture of your customer's needs.
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5 Tech Giants Taking The Voice of the Customer Seriously
If you aren't incorporating voice of the customer feedback, you're missing a competitive edge. Here are 5 examples of how tech giants are getting VOC done.
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8 Enterprise Voice of the Customer (VoC) Tools You Should Know About
Collecting voice of the customer data effectively is hard. Processing and acting upon even harder. These VOC tools can help simplify the process.
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5 Voice of The Customer Program Examples In The Wild
We asked brands from different industries to share their stories about how VOC programs have helped impact their products, services and business.
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5 Customer Experience Trends to Watch
These five customer experience trends will shape the rest of 2018 and beyond.
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The Step-by-Step Guide to a Successful Voice of The Customer Program
Having a voice of the customer (VOC) program is one thing, but having a program that actually impacts your customer experience is something else.
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10 Common Voice of the Customer Mistakes
Your Voice of the Customer (VOC) program may be well-intentioned, but often fall prey to common missteps. Here's how to avoid those mistakes.
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Voice of the Customer: 8 Tips to Win Executive Buy-in
Getting your executives to buy in to your Voice of the Customer (VoC) programs can be challenging. Here are 9 tips for getting them on the right path.
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Looking for Your Next Big Idea? Ask Your Customers — and Really Listen
Customer feedback can help inspire your next big idea, but remember: it's just one form of input.
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Front-Line Workers: The Untapped Knowledge Workers in Your Midst
Front-line workers are forcing us to rethink who our business's "knowledge workers" are through documentation of the customer experience up close.
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5 Steps to a Strong CX Metrics Program
Customer experience (CX) metrics programs are a critical component of any company’s CX efforts. Unfortunately, many programs fail to drive sufficient action. A CX metrics program is much more th
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Can You Hear Me Now? Feedback Loops Put Customer Feelings to Work
Anyone dealing with the airline industry knows the woes of travelers done wrong. Cancelled flights. Overbooked routes. Dragging paying customers off an aircraft. It’s mind boggling how cle
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Want to Hear the Voice of Customers? Listen to Your Employees
Customer experience has existed in one form or another for as long as people have bought and sold goods. But in the age of the customer, it’s become one of the final battlegrounds where bra
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Voice of the Customer Decoded: 4 Tips to Make the Most of Feedback
Collecting customer feedback is crucial, but there’s more to capturing the voice of the customer (VoC) than compiling readily available data and dropping it into a spreadsheet. Companies k
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