Articles
Tag: voc
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Sorry, There’s No Secret Shortcut for Measuring Customer Experience
Want to know what your customers think? Ask them.
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Are You Listening to Your Customers or Just Tuning Out?
Surveys are a great tool when used appropriately, but other methods are available and it’s crucial to recognize what’s best for the job.
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Can VoC Data Easily Integrate With Customer Data Platforms?
How can you make data from voice of the customer programs and customer data platforms work together?
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8 CMOs Discuss What Voice of the Customer Means to Them
We caught up with a number of CMOs to discuss what voice of the customer means to them.
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Drawing a Line Between VoC, Customer Experience and Customer Analytics
The line between VoC, customer experience and customer insights or analytics seems to be blurring: and that weakens the efficacy of all three.
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Not All Customer Feedback Requires Change
While all feedback does deserve a response, you can’t let every customer whim dictate how your business operates.
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4 Tips to Get More From Voice of the Customer Programs in 2019
Monitoring the voice of the customer is one thing, but how can brands take their voice of the customer campaigns to the next level in 2019?
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6 Things to Know About SAP's $8 Billion Qualtrics Acquisition
Experts share takeaways from the SAP-Qualtrics $8 billion acquisition.
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No, I Don't Want to Take Your Survey
If your survey talk to my needs rather than your needs, I might just respond ....
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Customer Experience is Lip Service Without CDP, VoC
Getting customer-centric and prioritizing the CX in your company isn’t just about shifting your cultural mindset or setting new innovation priorities.
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5 Steps For Building a Voice of the Customer Program
What do revenue, retention and reputation all have in common? They all revolve around the customer.
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Qualitative Research: The Third Essential Customer Research Input
By balancing qualitative research with quantitative and observational research can offer a full picture of your customer's needs.
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5 Tech Giants Taking The Voice of the Customer Seriously
If you aren't incorporating voice of the customer feedback, you're missing a competitive edge. Here are 5 examples of how tech giants are getting VOC done.
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8 Enterprise Voice of the Customer (VoC) Tools You Should Know About
Collecting voice of the customer data effectively is hard. Processing and acting upon even harder. These VOC tools can help simplify the process.
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