Articles
Tag: voc
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4 Tips for Getting Executive Buy-in on Your Customer Experience Strategy
C-level sponsorship can be an essential factor in being able to obtain the resources necessary for a successful CX program.
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Why You Should Focus on Community Building More Than Audience Building
Online communities are growing and savvy marketers are switching from audience-building to community-building. Marketers and executives share their thoughts.
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What Can Social Listening Do to Improve CX?
People from all walks of life share on social media, including your customers. Are you listening? Here's how social listening improves the customer experience.
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6 Key Takeaways From DX Summit 2020
COVID-19 has customer experience changing and evolving, which was the backdrop for this year's DX Summit 2020. Here are 6 of the key takeaways.
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The Unique Challenge of Building Customer Loyalty in an Online Only World
One elusive element of online interactions is how to build loyalty in a space that too often makes customers feel like just another number.
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What Is Voice of the Customer and What Does it Mean for Customer Experience?
Voice of Customer (VoC) programs have been shown to improve the customer journey, but only when brands use VoC metrics to obtain actionable insights.
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How the COVID Crisis Has Businesses Changing up Their VoC Playbook
Voice of the customer has never been unimportant, but the recent crisis has businesses reevaluating their VoC playbook.
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How to Keep Customer Advisory Board Momentum Going in the Months Ahead
CAB managers shouldn't let the momentum they have created lag or — worse — go dark just because face to face meetings aren't possible.
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How to Develop Dynamic Customer Experience Practices
CX is a constantly moving target, changing as customer needs, expectations and more evolve. Here are the foundations of a flexible CX practice.
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Boost Your Voice of Customer Program With These Tactics
Marketers seeking to boost the effectiveness of their Voice of the Customer (VoC) programs can benefit from these best practices.
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3 Roadblocks to a Successful VoC Program
Voice of customer programs play an integral part in any customer experience program, but these roadblocks can hobble your efforts.
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What You Should Know About Voice of the Customer Survey Questions
Surveys are a major part of a voice of the customer (VoC) program. Here are some considerations — and questions — you should consider.
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Diagnose Your Customer Experience Pain Points
Customer experience is a long-term strategy, but it's subject to rapid changes. How can companies identify potential points of failure?
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Customer Feedback: A Goldmine in Your Midst
Collecting feedback is just one part of the process. What’s more important is what you do with the data.
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