Web Engagement Lessons: How to Market Effectively Across Online Channels

Content is still the currency of modern marketers, it's been said. Unfortunately, many of you wrestle with a disconnect between the content managed and the tools needed to optimize it across devices and channels. In our increasingly multi-device world, this gap is a growing concern.

Today, your customers demand a personalized, consistent experience across all touchpoints. And they want to be your first class visitor. What you need is an integrated solution that brings together your content and marketing tools in an easy to use approach that supports this customer engagement experience.

Sitecore Vice President, Darren Guarnaccia, is leading a live webcast session on May 11, 2011 at 2pm ET (11am PT) entitled How to Engage Customers with Consistency by Integrating Your Digital Marketing Channels.

Key take aways include:

• How to reduce the pain and complexity often associated with web analytics
• How to incrementally develop customer interactions across your channels
• Strategies for delivering consistent interactions across touchpoints
• What to expect from a modern integrated marketing toolset

Customers demand first class treatment. Having the right tools integrated with the content customers need is an important part of delivering positive customer experiences.

You can register here for the May 11th event.