Articles

Tag: webinar

  • Use Marketing Automation for 1-to-1 Customer Engagement

    Use Marketing Automation for 1-to-1 Customer Engagement

    Customers direct most of their buying journeys independently of brands, making it more important than ever for marketers to understand and engage customers on an individual basis.   “Marketers need to find tools that help them redefine rules of engagement,” said Anastasia Pavlova, senior director of marketing at San Mateo, Calif.-based

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  • Jahia Webinar Will Discuss Building Trust with Customers

    Jahia Webinar Will Discuss Building Trust with Customers

    The glue to any strong relationship is trust, be it between a parent and child, husband and wife, or a brand and its customers.  Establish trust and an emotional connection, and you'll build lifetime loyalty and an unbreakable bond. Executives from Geneva, Switzerland-based digital experience provider Jahia Solutions will go

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  • CX Activities Do Not Guarantee CX Success

    CX Activities Do Not Guarantee CX Success

    As you’re ringing in 2016, think of this. In 2014, Gartner predicted that, by 2016, 89 percent of companies would expect to compete mostly on the basis of customer experience (CX). Is that percentage correct? We’ll know soon.

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  • What's Your Digital Transformation Path?

    What's Your Digital Transformation Path?

    Enterprises flirting with digital transformation are at a “crossroads for change” where one-time ideas can now be executed through modern technology. Guy Schneider, vice president of sales for Web CMS digital experience provider e-Spirit, delivered this message during a recent CMSWire webinar on digital transformation. One-to-one marketing.

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  • Don’t Let Your Site Search Suck

    Don’t Let Your Site Search Suck

    Using the search function on a website can be like going to the dentist. If the experience is good, you don’t think much of it and you move along through your day. If the experience is bad, you think angry thoughts and resist the urge to flee.

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  • The Secrets to Better Cloud-Based Collaboration

    The Secrets to Better Cloud-Based Collaboration

    Cloud-based platforms like Box, Dropbox Google Drive and Microsoft Office 365 have ushered in an era of unprecedented workplace sharing and collaboration.

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  • Are Your Digital Workflows Really Automated?

    Are Your Digital Workflows Really Automated?

    Your organization may have gone digital. But it also may operate manually in workflows. That’s a problem. “Some applications exist on-premises and some in the cloud,” Kelly Christensen, product marketing manager for Bellevue, Wash.-based Nintex, said in a May 19 CMSWire webinar. “It’s forcing us a step backwards.

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  • Finding a DAM System You Can Love

    Finding a DAM System You Can Love

    Lisa McIntyre said her company used to manage its digital assets with a clipboard and paper. "I kid you not," she recalled, noting how people would write down the file they were borrowing and sign their name.

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  • 1.75B Reasons You Should Redesign Your Website

    1.75B Reasons You Should Redesign Your Website

    But there are 1.75 billion more. That's the number of people who use smartphones or tablets, according to HP. And if your site isn't winning over customers on small screens, well, let's just say those people have a lot of choices. Responding to Customers Reasons like these drove RCI.com,

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  • Overcoming Old Fears About Live Video

    Overcoming Old Fears About Live Video

    So many good reasons to stream live video. So many ways to screw it up.  According to Forrester, video as an increasingly common channel for both internal communication with other employees and external communication with customers and partners.

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  • Turn Weaknesses of the Cloud into Strengths

    Turn Weaknesses of the Cloud into Strengths

    It wasn't long ago that CIOs balked at storing data in the cloud, citing the risks of data breaches, regulatory violations, higher costs or other show-stoppers. Over time that view has changed, but perhaps less than you'd think. In an instant poll of the audience members at yesterday's CMSWire webinar

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  • Forrester Study Finds Big Savings in Workflow Automation

    Forrester Study Finds Big Savings in Workflow Automation

    It's no secret today's CIOs are under the gun to show a clearer return on investments while racing to meet demands from business users for applications. This is especially true as businesses move into the age of the customer (AoC), according to John Rymer, one of two Forrester Research analysts

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  • Why Your Videos Belong in SharePoint

    Why Your Videos Belong in SharePoint

    Do you find yourself watching more video at work these days? If not, you will soon. And integrating that video into your content management system (CMS) will be essential to helping your audience use it productively.

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  • Pantheon Hires a Heavy Hitter to Lead Its Marketing

    Pantheon Hires a Heavy Hitter to Lead Its Marketing

    Tectonic plates are shifting in the CMS market and at Pantheon, a start-up that came to market just over two years ago and is actively positioning itself to be the leader.

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