Web Publishing Roll-up: Print, Digital and 48 Hour Magazines

3 minute read
Marisa Peacock avatar

Magazines dominate this week in web publishing. From print preferences, 48 hour creations and self-publishing, there's never a dull moment.

Magazine Readers Still Prefer Print

A recent poll finds that readers who still read the print version of their favorite magazine aren’t the crazy luddites we imagine them to be.

No, polling by the Chief Marketing Officer (CMO) Council found that though people who subscribe to magazines are loyal to the medium and are in no hurry to switch from print to digital, many of them say magazine ads lead them to advertisers' websites.

Among the adults polled (who subscribe to at least one magazine), 92 percent of respondents said they receive print editions of magazines to which they subscribe, with 90 percent agreeing that print is the format they prefer. While some feel that e-readers have their place, 67 percent prefer holding a magazine with 24 percent expecting to eventually switch to an e-reader for their magazine consumption.

Even more enlightening, the poll revealed that though 78 percent of those surveyed are "inclined to resubscribe to a publication that has tailored its content and information to your personal preferences". Many -- 57 percent-- of them feel as if magazines aren’t catering to their personal readership needs.

Learning Opportunities

48 Hour Magazine

Over this past weekend, a magazine was created. In just 48 hours, a group of writers and editors conducted an experiment in San Francisco to use the Internet to write, photograph, illustrate, design and edit a magazine. What they created was a 60-page magazine featuring experienced writers and artists along with previously unpublished talent.

They solicited submissions for the topic “hustle” and received 1,502 submissions, three times what they expected. The magazine was sent to the printers on Sunday and will ship in about a week. An online version will appear before then. It will be available for order at the MagCloud self-publishing site.

Publishing That YUDU so well

Digital publishing vendor YUDU Media has launched a cross-platform self-publishing solution that enables users to create their own digital publications that are viewable on the web, iPad and iPhone via custom-built branded apps. As well, self-publishing applications for all other major e-readers and mobile devices will follow in the coming months.

Using Flash as its tipping point, YUDU's cross-platform solution utilizes fixed-page layouts as well as "rich view" capability, allowing content to be automatically reflowed and adapted to fit the size of each device. Distinctive Homes Magazine will be one of the first publishers to take advantage of YUDU’s new eReader technology.

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