Latest CoverageWebinarsResearchIMPACT AwardsCMSWire TVPodcastsEvents CalendarEditorial CalendarAdvertising
Channel

Customer Data Platforms

What is a CDP? Customer data platforms are a core piece of the digital customer experience stack that integrate and organize customer data, manage customer profiles and in some cases provide segmentation, analytics, predictions and orchestration. Dive deep into CMSWire’s customer data platform channel, where you’ll find the most recent and comprehensive insights on CDP trends, advancements and industry news.

Featured Reading

Sponsored Article
Article
Digital Workplace
Exploring CDP Implementation and Optimization
The advertising ecosystem has been upended, thanks in part to Google’s plans to deprecate third-party cookies and Apple’s restriction of access.
Sponsored Article
Article
Digital Experience
Reclaiming the Promise of CDPs
With the right approach, CDPs can still deliver on their promise of using data to its fullest potential.
Sponsored Article
Article
Digital Workplace
How CDPs and Clean Rooms Help You Build Digital Resilience
Data technologies — specifically customer data platforms (CDPs) and data clean rooms — are a great place to start with data privacy.
Feature
Article
Customer Data Platforms
Customer Intelligence Without a Center: The New CX Architecture
Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.
News
Article
Digital Marketing
Treasure Data Launches Marketing Super Agent
CDP vendor debuts multi-agent AI system that orchestrates strategy, creative and execution for enterprise marketers.
Learning Opportunities
Webinar
Speed and complexity
Feb
25
Content Strategy Leaders Live: Scaling for Speed, Complexity and AI in High Tech
A candid roundtable on how high-tech leaders are rethinking content at scale.
Register
Webinar
A series of isolated, realistic bright islands in an ocean.
Feb
26
Why Customer Insights Never Turn Into Action
The gap between insight and action is solvable...once you understand how scattered knowledge can wreak havoc on execution.
Register
Webinar
Small, healthy green sapling being gently watered by a classic metal watering can
Feb
26
Do More with Less: Modernizing the Cloud Contact Center for 2026
Learn how to leverage cloud platforms without adding a single hire to personalize every customer interaction.
Register
Webinar
Navigating Content Decisions at Scale
Mar
25
Content Leaders Collective: Navigating Content Decisions at Scale
Discover how content leaders are modernizing content operations, avoiding costly missteps and preparing for scale and AI.
Register
Webinar
Complex, internal combustion engine or fine clockwork.
On demand
Cut the Noise: Deploying AI That Actually Moves the Needle
Learn how to turn AI experimentation into concrete revenue operations.
Watch Now
Webinar
Legacy rotary phone vs smartphone
On demand
Ditch the Desk Phones: How Modern Teams Drive AI-First Communications
Find out how one team finally pulled the plug on a legacy phone system. And built something smarter.
Watch Now
Webinar
Speed and complexity
Feb
25
Content Strategy Leaders Live: Scaling for Speed, Complexity and AI in High Tech
A candid roundtable on how high-tech leaders are rethinking content at scale.
Register
Webinar
A series of isolated, realistic bright islands in an ocean.
Feb
26
Why Customer Insights Never Turn Into Action
The gap between insight and action is solvable...once you understand how scattered knowledge can wreak havoc on execution.
Register
Webinar
Small, healthy green sapling being gently watered by a classic metal watering can
Feb
26
Do More with Less: Modernizing the Cloud Contact Center for 2026
Learn how to leverage cloud platforms without adding a single hire to personalize every customer interaction.
Register

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Featured Research Report

Power Personalized CX with AI That Remembers What Customers Don’t Want to Repeat
Why AI memory is the missing foundation behind proactive, consistent CX and how leading brands are using it today.
This report explores why CX breaks when AI can’t remember context, and what changes when it can.
Power Personalized CX with AI That Remembers

Latest Articles

Editorial
Article
Customer Experience
The New Customer Data Privacy Risk: Consent That Looks Compliant
Editorial
Article
Digital Marketing
Why AI Exposed Marketing’s Biggest Structural Weakness
Editorial
Article
Customer Experience
Composable CX Intelligence Starts With a Blueprint, Not a Platform
Editorial
Article
Contact Center
6 Ways AI Turns Contact Centers Into Intelligence Hubs
Editorial
Article
Customer Experience
Listening Is the New Customer Data Strategy
Editorial
Article
Customer Experience
Generative AI Is Moving Faster Than Customer Data Privacy Readiness

Latest Articles

Editorial
Article
Customer Experience
The New Customer Data Privacy Risk: Consent That Looks Compliant
Editorial
Article
Digital Marketing
Why AI Exposed Marketing’s Biggest Structural Weakness
Editorial
Article
Customer Experience
Composable CX Intelligence Starts With a Blueprint, Not a Platform
Editorial
Article
Contact Center
6 Ways AI Turns Contact Centers Into Intelligence Hubs
Editorial
Article
Customer Experience
Listening Is the New Customer Data Strategy
Editorial
Article
Customer Experience
Generative AI Is Moving Faster Than Customer Data Privacy Readiness

Latest Articles

Editorial
Article
Customer Experience
The New Customer Data Privacy Risk: Consent That Looks Compliant
Editorial
Article
Digital Marketing
Why AI Exposed Marketing’s Biggest Structural Weakness
Editorial
Article
Customer Experience
Composable CX Intelligence Starts With a Blueprint, Not a Platform
Editorial
Article
Contact Center
6 Ways AI Turns Contact Centers Into Intelligence Hubs
Editorial
Article
Customer Experience
Listening Is the New Customer Data Strategy
Editorial
Article
Customer Experience
Generative AI Is Moving Faster Than Customer Data Privacy Readiness

People Covering Customer Data Platforms

Tim is the senior manager of research and content for Simpler Media Group. In his role he writes content, market...
Tim HarnettTim is the senior manager of research and content for Simpler Media Group. In his role he writes content, market...
Mike Danley, Director of Product at Acxiom, is a 20+ year marketing technology veteran who is passionate about helping brands...
Mike DanleyMike Danley, Director of Product at Acxiom, is a 20+ year marketing technology veteran who is passionate about helping brands...
Scott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Scott ClarkScott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Dom Nicastro is an award-winning journalist, editor and media personality with over 25 years of experience covering sports, consumer trends,...
Dom NicastroDom Nicastro is an award-winning journalist, editor and media personality with over 25 years of experience covering sports, consumer trends,...
Allen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Allen BernardAllen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm....
Brian CarlsonBrian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm....
Featured Research
Featured research
Research Report
Power Personalized CX with AI That Remembers What Customers Don’t Want to Repeat
Why AI memory is the missing foundation behind proactive, consistent CX and how leading brands are using it today.
Featured research
Research Report
Your Reputation Is On the (Phone) Line
Why your calls aren’t getting answered and how to fix it before it hits your KPIs
Featured research
eBook
5 Ways to Deliver Support That Stays in Context
Learn how to embed real-time in-product help that cuts support volume, boosts adoption and puts AI to work
Featured research
eBook
Stop the Scroll, Cut the Tickets: How to Build a Self-Service Portal Customers Use
Only 10% of customer platforms gain strong adoption—this guide shows how better documentation portals can change that.
Featured research
eBook
How to Make Every Customer Feel Like the Favorite
AI-powered personalization for marketers who know one-size-fits-all doesn’t drive results
Featured research
Guide
Why Self-Service Keeps Falling Short
What CX teams are missing, what customers expect and how to close the gap without driving up tickets
Featured research
Guide
Your AI Readiness Starts With the Right Checklist
A practical way to prep your team, clean your data and launch CX AI without the missteps that sink 95% of pilots
Featured research
Guide
Your Guide to Understanding Headless CMS
A practical look at how headless and composable content platforms help teams work faster and deliver stronger digital experiences at scale
Featured research
Guide
10 Must-Haves for Your Next CMS
A practical guide to finding a content platform that moves faster, scales smoothly and keeps your teams in sync
Featured research
Guide
7 Ways Your Metrics Are Wrecking Customer Experience
Stop measuring what’s easy and start measuring what matters. This guide shows you where your KPIs are working against you—and what to track instead
Featured research
White Paper
How to Outsmart the AI Bot Boom
A practical framework for keeping your healthcare site secure, performant and visible, even as AI traffic explodes
Featured research
On-Demand Webinar
How to Build Trust and Keep Patients Coming Back
Hear how Twilio and Forrester are helping healthcare teams design AI that feels human—and earns loyalty.