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Customer Data Platforms

What is a CDP? Customer data platforms are a core piece of the digital customer experience stack that integrate and organize customer data, manage customer profiles and in some cases provide segmentation, analytics, predictions and orchestration. Dive deep into CMSWire’s customer data platform channel, where you’ll find the most recent and comprehensive insights on CDP trends, advancements and industry news.

Featured Reading

Sponsored Article
Article
Digital Workplace
Exploring CDP Implementation and Optimization
The advertising ecosystem has been upended, thanks in part to Google’s plans to deprecate third-party cookies and Apple’s restriction of access.
Sponsored Article
Article
Digital Experience
Reclaiming the Promise of CDPs
With the right approach, CDPs can still deliver on their promise of using data to its fullest potential.
Sponsored Article
Article
Digital Workplace
How CDPs and Clean Rooms Help You Build Digital Resilience
Data technologies — specifically customer data platforms (CDPs) and data clean rooms — are a great place to start with data privacy.
Feature
Article
Customer Data Platforms
What Is a Customer Data Platform (CDP)? A 2026 Comprehensive Guide
CDPs still factor into critical marketing and customer experience functions in 2026, from AI-driven personalization to compliance-ready data strategies.
Feature
Article
Customer Data Platforms
Customer Intelligence Without a Center: The New CX Architecture
Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.
Learning Opportunities
Webinar
AI Readiness
Mar
31
The Repeat Contact Problem: The Back-Office Answer
NiCE and Aberdeen reveal the real CX issue and how top teams fix it.
Register
Webinar
AI Rollercoaster Risk
Apr
7
How CX Teams Are Adding AI Without Starting Over
Learn how leading CX teams are layering AI onto platforms like Zendesk to modernize — without the migration risk.
Register
Webinar
Soccer play
Apr
8
What Your CFO Really Thinks About Your Marketing Numbers: The 3 Metrics That Change Everything
Live chat: Alchemer’s CFO & CMO + workbook to build a finance-ready marketing ROI case before your next budget cycle.
Register
Webinar
Clear View
Apr
9
Breaking the Martech Value Plateau
You’re already paying for your martech — now learn how to unlock its hidden value.
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Webinar
Search
Apr
14
The State of Enterprise Site Search: Moving Beyond "Good Enough"
Join CMSWire and SearchStax for a conversation about how enterprise IT and marketing leaders are moving beyond basic site search.
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Webinar
Tetris board where the existing blocks (investments) are perfectly settled at the bottom.
Apr
16
AI Adoption Roadmap: The Tech Traps Nobody is Talking About
Lagging on AI progress? Join this webinar to accelerate safely — without disrupting your current platforms.
Register
Webinar
AI Readiness
Mar
31
The Repeat Contact Problem: The Back-Office Answer
NiCE and Aberdeen reveal the real CX issue and how top teams fix it.
Register
Webinar
AI Rollercoaster Risk
Apr
7
How CX Teams Are Adding AI Without Starting Over
Learn how leading CX teams are layering AI onto platforms like Zendesk to modernize — without the migration risk.
Register
Webinar
Soccer play
Apr
8
What Your CFO Really Thinks About Your Marketing Numbers: The 3 Metrics That Change Everything
Live chat: Alchemer’s CFO & CMO + workbook to build a finance-ready marketing ROI case before your next budget cycle.
Register

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Digging Deeper Into Customer Data Platforms

Feature
Article
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
Article
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Article
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Article
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
Article
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Article
Customer Experience
Using a CDP for Data-Driven Campaign Management

Featured On-Demand Webinar

Do More with Less: Modernizing the Cloud Contact Center
Long hold times, channel silos and fragile legacy systems are frustrating your customers. Learn how top companies are modernizing their contact centers without a big-bang overhaul.
The cost of poor CX has never been higher — and most organizations already know where the cracks are.
Do More with Less: Modernizing the Cloud Contact Center

People Covering Customer Data Platforms

Tim is the senior manager of research and content for Simpler Media Group. In his role he writes content, market...
Tim HarnettTim is the senior manager of research and content for Simpler Media Group. In his role he writes content, market...
Mike Danley, Director of Product at Acxiom, is a 20+ year marketing technology veteran who is passionate about helping brands...
Mike DanleyMike Danley, Director of Product at Acxiom, is a 20+ year marketing technology veteran who is passionate about helping brands...
Scott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Scott ClarkScott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Dom Nicastro is an award-winning journalist, editor and media personality with over 25 years of experience covering sports, consumer trends,...
Dom NicastroDom Nicastro is an award-winning journalist, editor and media personality with over 25 years of experience covering sports, consumer trends,...
Allen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Allen BernardAllen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm....
Brian CarlsonBrian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm....
Featured Research
Featured research
On-Demand Webinar
Do More with Less: Modernizing the Cloud Contact Center
Long hold times, channel silos and fragile legacy systems are frustrating your customers. Learn how top companies are modernizing their contact centers without a big-bang overhaul.
Featured research
Case Study
Why So Many Digital Modernization Efforts Stall
What organizations discovered after stepping back, simplifying their platforms and fixing the foundations behind their content and digital systems
Featured research
Research Report
The 2026 State of CX Outsourcing
How CX leaders are rethinking their outsourcing partnerships
Featured research
Guide
Unlocking Success with GenAI: A Comprehensive Guide
A practical framework for adopting generative AI – helping enterprise leaders prioritize use cases, execute pilots and scale responsibly.
Featured research
Guide
How to Scale Conversational AI Without Losing Control
A practical guide to moving past AI pilots without breaking trust, compliance or CX
Featured research
Research Report
Power Personalized CX with AI That Remembers What Customers Don’t Want to Repeat
Why AI memory is the missing foundation behind proactive, consistent CX and how leading brands are using it today.
Featured research
Research Report
Your Reputation Is On the (Phone) Line
Why your calls aren’t getting answered and how to fix it before it hits your KPIs
Featured research
eBook
5 Ways to Deliver Support That Stays in Context
Learn how to embed real-time in-product help that cuts support volume, boosts adoption and puts AI to work
Featured research
eBook
Stop the Scroll, Cut the Tickets: How to Build a Self-Service Portal Customers Use
Only 10% of customer platforms gain strong adoption—this guide shows how better documentation portals can change that.
Featured research
eBook
How to Make Every Customer Feel Like the Favorite
AI-powered personalization for marketers who know one-size-fits-all doesn’t drive results
Featured research
Guide
Why Self-Service Keeps Falling Short
What CX teams are missing, what customers expect and how to close the gap without driving up tickets
Featured research
Guide
Your AI Readiness Starts With the Right Checklist
A practical way to prep your team, clean your data and launch CX AI without the missteps that sink 95% of pilots