Customers aren’t shy about what they want—shorter waits, fewer repeats and service they can trust. Yet many brands still overestimate their performance. The Five9 2025 Business Leaders CX Report uncovers where expectations and perceptions diverge, and how AI, automation and empowered agents can close the gap.
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Customer Data Platforms
What is a CDP? Customer data platforms are a core piece of the digital customer experience stack that integrate and organize customer data, manage customer profiles and in some cases provide segmentation, analytics, predictions and orchestration. Dive deep into CMSWire’s customer data platform channel, where you’ll find the most recent and comprehensive insights on CDP trends, advancements and industry news.