Editorial
CMOs struggle to step into the role of growth and business-drivers.
That's the conclusion of a new CMO Council and Deloitte study of more than 200 CMOs and marketing VPs that found many CMOs do little outside of branding and campaign management and fail to drive revenue growth. Read more.
Top Stories
What else got us talking this week:
Customer Experience
- The Future CMO: Chief Innovator, Chief Transformation Officer & More
- 9 Ways to Grow Your Brand Online, Like The Pros
- Why Digital Transformation Will Make or Break Your Growth Targets
Digital Workplace
- AI Is More Than Machine Automation: It's About Human Augmentation
- Workplace by Facebook Expands Third-Party Integrations
- How to Use Hashtag Analytics to Track Employee Engagement
- What You Can Learn About Employee Engagement From 5 Cool Companies
Enterprise Information Management
- What Every Business Needs to Know About Digital Transaction Management
- Solr vs. Elasticsearch: 5 Factors to Consider
- Jitterbit Simplifies Harmony Platform With New 'Citizen Integrator' Release
- How Does Your Kill Chain Maturity Measure Up?
Featured Events
- Dec. 12 — re\VISION NYC
- Dec. 13 — [Extensis Webinar] Artificial Intelligence in Digital Asset Management
- Jan. 8 — [Earley Executive Roundtable] Virtual Assistants & Chatbots - The Next Big Thing in Customer Experience
- Jan. 25 — Business Analytics Innovation - Las Vegas
- Jan. 30 — Chief Customer Officer Forum USA - Miami
Featured Research
- The 2016 Gartner Magic Quadrant for WCM
- The Web CMS Buyer's Guide
- Digital Experience Transformation Readiness Kit
- 7 Features You Need From Your CMS
- The Digital & Marketing Asset Management Evaluation Report
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