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• Nov 24

  How Google Consent Mode Helps Balance Customer Privacy and Customer Experience

  Digital marketing has been increasingly focused on consumer privacy with data. The expectation of privacy grows stronger among customers every year. Thus marketers must look for solutions that help protect permission, especially as technology is evolving. Continue reading...

• Nov 11

  Is Using a Data Broker the Most Secure Marketing Strategy?

  The reported breach earlier this year of millions of records involving Oracle’s BlueKai web-tracking cookie and email-tracking technology raises the questions of the perils of working with data brokers for marketers. Continue reading...

• Oct 30

  7 Strategies to Tame Collaboration Complexity

  Over the past few years, the software that organizations use to create content and collaborate has grown in complexity, as have the corresponding compliance and privacy regulations. Gone are the days of attaching a file to an email and sending it off without another thought. Continue reading...

• Oct 28

  The Risks and Rewards of the Citizen Developer Approach

  The utility and popularity of the development tools commonly called no-code or low-code solutions is clear. Such tools can be summarized as point and click graphical development environments, which provide an easy to use route to application development for business users rather than profession...Read more

• Oct 16

  Why CIOs Need a Data Readiness Strategy

  Where are CIOs and chief data officers (CDOs) in their journeys to build out their data chops? How advanced is their data defense? Here's what participants in a recent #CIOChat had to say about data readiness. Several years ago, Tom Davenport defined the notions of data defense and data offense...Read more