Customer Analytics Platforms

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Customer analytics is similar to business intelligence, but is primarily focused on digital marketing and customer lifecycle, versus more general busiess process management.

Customer analytics is the process of understanding customer behavior using market segmentation and predictive analytics. Data mining tools and customer loyalty programs are often part of comprehensive customer research and behavior prediction as well.

Of late, customer analytics and big data are commonly seen as part of the same discussion -- this is a rapidly evolving area both for digital marketing and related "acquisition" tools, as well as customer lifecycle management and optimization (e.g., in the financial services and insurance verticals).

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  • Digital Asset Management

    Digital Asset Management

    by NUXEO

    A digital and media asset management system with features including asset capture, automatic metadata extraction, video storyboarding, flexible content model and support for a broad range of file types.

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  • Solodev

    Solodev

    by SOLODEV

    Its latest release, Solodev CMS 8, delivers fast deployment of mid and enterprise level websites, custom software applications and mobile apps. Re-engineered for AWS (Amazon Web Services) and offering an all-new, intuitive user interface design that ...

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  • Ingeniux CMS

    Ingeniux CMS

    by INGENIUX

    Ingeniux CMS is a modern web content and digital experience management platform. Its agile content management approach supports the delivery of content to websites, online communities, mobile apps, web applications, intranets and extranets, and more....

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  • dba services

    by ORBITPEOPLE

    It helps optimize current business practices and address future challenges to achieve business goals. It includes DBA Resources, Onsite Consulting, Onsite DBA, Remote DBA, Certified Master DBAs on staff and Certified DBAs at support centers. View details

    Primary Use Case
    24x7 Support
    License
    Commercial
    Deployment
    SaaS

  • Devo

    by DEVO

    Devo, formerly Logtrust, delivers real-time operational and business insights from analytics on streaming and historical data to operations, IT, security and business teams at the world’s largest organizations. The Devo Data Operations Platform colle... View details

    Primary Use Case
    Big data Analytics, IT Operations, Security operations, Log Management, IOT Analytics, and Business Analytics
    License
    Commercial
    Deployment
    SaaS, On-Premise

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