Semphonic (formerly 2nd Sight, Inc.) is a provider of Web analytics and digital measurement consulting services to corporations, government agencies, and non-profits. The company builds online digital measurement and Web analytics programs for companies worldwide. It offers consulting services in the areas of digital analytics planning, process, and governance, digital analytics solution selection, implementation, and administration, privacy and personal identifiable information collection compliance, and Web analytics data quality audit, website reporting, website analysis, social media, mobile, multivariate testing, training, and support. It operates as a subsidiary of Ernst & Young LLP.
- HQ Location
- United States
- Year Founded
Products by Semphonic
Customer Analytics PlatformsOther$0 USD 0
What Businesses Get Wrong About Customer Journey Orchestration
An in-depth discussion of common pitfalls hindering customer journey orchestration efforts and how to overcome them. Continue reading...
Addressing AI Bias: A Proposed 8th Principle for 'Privacy by Design'
Companies, progressively integrating AI into their products and services, need to pivot their focus toward the utilization and handling of data by the software. Continue reading...
Customer Support Is an Investment, Not an Expense
Don't gut your customer support team — they're far more valuable than you may think. Continue reading...
How Delivering on ESG Means Delivering on Customer Experience
How customer buying trends and SAP's "Green Ledger" are shaping businesses' approach to sustainability and ESG commitments. Continue reading...
The Impact of Smart Tech on Customer Demands
Because smart tech is becoming ubiquitous, it is impacting consumer expectations and demands in a myriad of ways. Continue reading...