Semphonic Way is a web analytics framework that provides tools for better understanding of digital marketing data and managing of digital marketing investments.
The HR tech startup brings together a social network for HR leaders with an analytics engine aimed at helping companies make better workforce decisions. Continue reading...
How do marketers reconcile the increasing customer demand for CX with decreasing CX expenditure? It starts with how we use data. Continue reading...
The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines. Continue reading...