Semphonic Way is a web analytics framework that provides tools for better understanding of digital marketing data and managing of digital marketing investments.
New players that have emerged in Gartner's world of digital marketing analytics platforms are embracing people-based marketing and they're building a true omnichannel view of people. Martin Kihn, research vice president who specializes in data-driven marketing for the Stamford, Conn.-based rese...Read more
We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex. Continue reading...
When we think about transformation, we think change. Consider societal shifts over the years: television, email, smartphones and the list goes on. When these technologies were first introduced, were people as receptive as they are today? Of course not. Societal transformation does not occur ove...Read more