Semphonic Way is a web analytics framework that provides tools for better understanding of digital marketing data and managing of digital marketing investments.
A little more than half of marketing decisions are influenced by marketing analytics. That means a little less than half of marketing decisions are influenced by something else. Continue reading...
According to a Pega Systems study, 35% of businesses have a C-level sponsor for CX and in 36% of companies, it’s led at the director level or below. Yet C-level sponsorship can be an essential factor in being able to obtain the resources necessary for a successful CX program. Continue reading...
Many brands use key performance indicators (KPIs) to understand if their sales, marketing and advertising campaigns have been effective. There are also many KPIs that can be used to measure the effectiveness of a brand’s customer experience initiative through all of its channels. Continue readi...Read more