Semphonic Way is a web analytics framework that provides tools for better understanding of digital marketing data and managing of digital marketing investments.
As more and more businesses become fully digitized, the instantiation of their business processes and business capabilities becomes software based. Any software implementation involves decisions being made which can result in a business getting stuck in time or creating a basis for business diff...Read more
Google Analytics launched its App + Web feature in 2019. True to its name, App + Web combines the dimensions and metrics of app and website data into one report view, to simplify reporting on customer behavior. I wrote about the details in this July 2019 post. Since then, Continue reading...
If 50 million websites are actively using Google Analytics, then according to my calculations this could be resulting in 100 million kg of CO2 pollution a year. You’d need to plant 10 million trees to deal with that sort of pollution. Continue reading...