Semphonic Way is a web analytics framework that provides tools for better understanding of digital marketing data and managing of digital marketing investments.
Companies looking for the best possible business outcomes should be looking at what prescriptive analytics are and how they can help. Continue reading...
Sometimes people hit a wall when working with data. Here are some common bottlenecks and how to get unstuck. Continue reading...
Here are 7 common marketing personalization mistakes that brands are making today that keep them from maximizing the benefits of their personalization efforts. Continue reading...