Adobe is a multinational software company headquartered in San Jose, CA, USA. The company has historically focused on the creation of multimedia and creativity software products, with a more recent foray into digital marketing technologies.
Adobe provides a complete customer experience management suite that includes digital marketing, web content management, data management, testing, analytics, digital experience management and digital asset management.
- HQ Location
- United States
- Year Founded
Adobe has announced the general availability of data governance capabilities in its real-time customer data platform (CDP). Adobe officials said the framework is designed to help users manage their customer experience data across the enterprise from the point of collection to syndication outside...Read more
Adobe and Red Hat, an IBM company, have announced a strategic partnership to that includes cloud hosting under Red Hat, Adobe joining IBM's partner ecosystem and IBM extending services across Adobe's core enterprise applications. Continue reading...
Adobe has unveiled Intelligent Services, a service built on Adobe Experience Platform that is designed to allow organizations to enable artificial intelligence (AI). Adobe officials said users will be able to stitch together unstructured data under a common language through the new services. Con...Read more
Adobe spent $4.75 billion acquiring Marketo in 2018 and recently made what officials call one of its most significant integrations post-acquisition. The company announced an Adobe Experience Manager Asset (AEM Assets) Selector, which allows Marketo Engage users to access assets from Adobe’s...Read more
Black Friday and Cyber Monday are done (though you wouldn't know it from your overcrowded inbox). The four-day period of online and in-store shopping deals, foolishly long lines and cranky consumers operating on zero sleep technically concluded at midnight Monday when the clocks turned over to...Read more