Adobe is a multinational software company headquartered in San Jose, CA, USA. The company has historically focused on the creation of multimedia and creativity software products, with a more recent foray into digital marketing technologies.
Adobe provides a complete customer experience management suite that includes digital marketing, web content management, data management, testing, analytics, digital experience management and digital asset management.
- HQ Location
- United States
- Year Founded
Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration." Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWir...Read more
Forrester made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week: Oracle is now the lone leader, displacing Adobe. This is the third time Forrester evaluated digital experience platform vendors, also producing Waves in 2014 and 2015. ...Read more
Adobe introduced Audience Analytics for Adobe Audience Manager (AAM) in beta this week, bringing together its Audience Manager data management platform and its Analytics solution. It follows the release of Adobe Analytics Cloud in March at Adobe Summit, which the San Jose, Calif. Continu...Read more
Google Drive is on its ways out. Mountain View, Calif.-based Google announced this week it will start closing down Drive on Dec. 11 and Drive will stop working completely on March 12, 2018. Continue reading...
Adobe has released new features for its email marketing platform aimed at helping marketers act on insights, send multi-language email campaigns and access more design templates. Adobe announced the updates to its Adobe Campaign platform, part of the Adobe Marketing Cloud. Campaign helps market...Read more