Nice Systems Ltd
Nice Systems Ltd is a provider of solutions that enable enterprises and security organizations to extract insight from interactions, transactions and surveillance. Its solutions enable companies and public organizations to capture, manage, analyze and impact unstructured interaction, as well as transactional data, enabling such entities to comply with internal and governmental regulations, improve business and operational performance and address security threats while increasing situational awareness.
- HQ Location
- Year Founded
Products by Nice Systems Ltd
Google Analytics launched its App + Web feature in 2019. True to its name, App + Web combines the dimensions and metrics of app and website data into one report view, to simplify reporting on customer behavior. I wrote about the details in this July 2019 post. Since then, Continue reading...
If 50 million websites are actively using Google Analytics, then according to my calculations this could be resulting in 100 million kg of CO2 pollution a year. You’d need to plant 10 million trees to deal with that sort of pollution. Continue reading...
Marketers have long looked to referral traffic to understand campaign performance and guide where to invest further resources. Conducting a referral traffic analysis may feel less urgent now, when new COVID-19 induced customer behaviors bring marketing campaigns to a standstill. Continue readin...Read more
When it came to analytics services, I wrote off Microsoft long ago. At the time it was vying with Google for internet supremacy among consumers, as an attempted extension of its ubiquitous operating software, Windows. Time has passed. Continue reading...
Data is an organization’s lifeblood, and that is especially true in the midst of the COVID-19 pandemic. The reason is simple: it is vital for every organization to have a clear and true picture of their customers, partners and suppliers in order to survive and eventually thrive. Continue readin...Read more