Customer Engagement Analytics platform is a solution that combines interaction and transaction analytics and allows organizations to capture and analyze big data generated by cross-channel customer engagement, and map the entire customer journey.
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Recency bias is an underappreciated challenge in data analytics, particularly when historical data is used to draw trends and make predictions. Continue reading...
Discover how to harness the power of customer feedback from simple KPI metrics like the customer satisfaction score (CSAT). Continue reading...