Customer Engagement Analytics platform is a solution that combines interaction and transaction analytics and allows organizations to capture and analyze big data generated by cross-channel customer engagement, and map the entire customer journey.
TV is no longer a box set sitting in a living room. It’s a wide world of interactive opportunities that marketers are just beginning to tap into. Continue reading...
Using open-source frameworks, analysts can create customized dashboards that strengthen business reporting for real-time data. Continue reading...
Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Continue reading...