Customer Engagement Analytics platform is a solution that combines interaction and transaction analytics and allows organizations to capture and analyze big data generated by cross-channel customer engagement, and map the entire customer journey.
Google Analytics launched its App + Web feature in 2019. True to its name, App + Web combines the dimensions and metrics of app and website data into one report view, to simplify reporting on customer behavior. I wrote about the details in this July 2019 post. Since then, Continue reading...
If 50 million websites are actively using Google Analytics, then according to my calculations this could be resulting in 100 million kg of CO2 pollution a year. You’d need to plant 10 million trees to deal with that sort of pollution. Continue reading...
Marketers have long looked to referral traffic to understand campaign performance and guide where to invest further resources. Conducting a referral traffic analysis may feel less urgent now, when new COVID-19 induced customer behaviors bring marketing campaigns to a standstill. Continue readin...Read more