Customer Engagement Analytics platform is a solution that combines interaction and transaction analytics and allows organizations to capture and analyze big data generated by cross-channel customer engagement, and map the entire customer journey.
Customer experience is at its heart a human endeavor, but the right technology can move the dial on CX efforts. Continue reading...
A marketing qualified lead is a lead who has shown interest and intent through their actions within your marketing efforts by taking action. Continue reading...
Understanding how overfit and underfit work in data modeling can help marketers work better with technical teams when selecting data for ML models. Continue reading...