Customer Engagement Analytics platform is a solution that combines interaction and transaction analytics and allows organizations to capture and analyze big data generated by cross-channel customer engagement, and map the entire customer journey.
We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex. Continue reading...
When we think about transformation, we think change. Consider societal shifts over the years: television, email, smartphones and the list goes on. When these technologies were first introduced, were people as receptive as they are today? Of course not. Societal transformation does not occur ove...Read more
LAS VEGAS — Fourteen thousand data enthusiasts descended on Tableau Conference 2017 in Las Vegas this week to grow their wrangling skills, engage with Tableau Zen Masters and compete in Iron Viz, Iron Chef-like competitions where contestants start with the same data sets and work to build...Read more