AK Media Intelligence Platform is a platform that allows business users to interact with their data assets, such as existing data warehouses, operational systems, online behavior, or clickstream data to gain business insight and uncover key monetizable trends.
In recent years, companies have invested heavily in customer service functions, adding stacks of new technologies to better understand just how their audiences tick. Continue reading...
With GDPR just months away, the digital marketing world is on the precipice of a dramatic transformation. On May 18, 2018, brands will have to fall in line with an EU regulation that strictly guards and regulates the usage of EU citizen data. The road to GDPR compliance is potentially Continue...Read more
A big company just hired you to help with analytics and deliver insights based on data. It seems like the perfect job: Good salary, lots of responsibility, tons of opportunity to put your knowledge and experience to use. For the first few months, it’s like drinking from a fire hose. Cont...Read more