AK Media Intelligence Platform is a platform that allows business users to interact with their data assets, such as existing data warehouses, operational systems, online behavior, or clickstream data to gain business insight and uncover key monetizable trends.
According to a Pega Systems study, 35% of businesses have a C-level sponsor for CX and in 36% of companies, it’s led at the director level or below. Yet C-level sponsorship can be an essential factor in being able to obtain the resources necessary for a successful CX program. Continue reading...
Many brands use key performance indicators (KPIs) to understand if their sales, marketing and advertising campaigns have been effective. There are also many KPIs that can be used to measure the effectiveness of a brand’s customer experience initiative through all of its channels. Continue readi...Read more
We’re living in the age of the consumer. The internet has democratized the relationship between those who pay for a service or buy a product and those who sell it. Continue reading...