IBM is a publicly traded, multinational provider of computer hardware, software and services. The company operates across five segments: Global Technology Services, Global Business Services, Software, Systems and Technology and Global Financing.
- HQ Location
- United States
- Year Founded
As a CMO, you don’t have to be able to build or manage every detail of the marketing stack, but there are some key things you need to know.
If data truly is the new money, shouldn’t organizations be treating it with the same level of care that they treat cash?
Experts and practitioners discuss LinkedIn Groups' effectiveness as a marketing tool to connect with customers and prospects.
Customers are interacting with your brand in more ways than ever before and all of these touchpoints produce volumes of valuable customer data.
You can either build a voice dataset or borrow one from a public source. Either scenario, though, comes with its own unique challenges.