IBM is a publicly traded, multinational provider of computer hardware, software and services. The company operates across five segments: Global Technology Services, Global Business Services, Software, Systems and Technology and Global Financing.
- HQ Location
- United States
- Year Founded
In this week's digital roundup G Suite enables managers see what you have been doing, finding data is a major producitivty impediment and other workplace news.
Pendo, Algolia crack $100M in funding, SAP names new CEOs, Invoca nets 56 million in funding, Genpact acquires Rightpoint and other CX news.
Many companies collect data first, then try to figure out what to do with it after. This is a sure-fire way to make sure you're working with out of date data.
Regardless of depth of expertise, no single person can be an expert across the full landscape of marketing technology.
While data is essential for marketing automation, personalization and customer journey orchestration, just having a lot of data isn’t enough.