BlueSky ETO builds brand management solutions based on the organization's unique needs and goals rather than offering every customer the same software. The company lets clients create brand approved templates, a digital asset library and brand guidelines, then allows authorized local users to develop customized creative that meets their needs while adhering to brand standards. The company is privately held and is based in Connecticut, USA.
- HQ Location
- United States
- Year Founded
“What if 2020 is the year we’ve been waiting for? A year so uncomfortable, so painful, so scary, so raw — that it finally forces us to grow. A year we finally accept the need for change.” – Leslie Dwight 2020 has been a remarkable year, fraught with disruption. Continue reading...
Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative. Some less experienced DAM users find applying the principles to real world problems more demanding than they realized. Continue reading...
One of the most popular but flawed marketing clichés is credited to Theodore Levitt, who became a professor of marketing at Harvard Business School in 1959. He said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” This saying, according to another legendary Harva...Read more
Since mid-March, it feels like we’ve been reliving the same scorching summer day where everyone comments on how hot it is. Only instead of the weather, we're all using the same formula to discuss the state of any given software vertical. Continue reading...
“Do. Or do not. There is no try.” – Yoda Businesses across all industries have come to rely on digital information to drive market penetration and profitable growth. Continue reading...