CakeMail, Inc. is a provider of email marketing software for small and medium businesses. The company enables customers to build and send email campaigns. It serves marketers through a network of resellers and distributors worldwide.
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Products by CakeMail, Inc.
Most brands use email marketing to sell to their target audience, but this may not be the best use of the channel. A new report from SurveyMonkey and SparkPost found that only 18% of consumers say they are pushed to click "buy" through email communication, yet 50% of brand marketers Continue rea...Read more
Marketing leaders everywhere have spent the last few weeks taking stock of our "new normal” and what this global pandemic means for their brands. Continue reading...
Open rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found. HubSpot, which provides CRM and marketing automation software, has been running numbers on marketing emails through the COVID-19 crisis and found st...Read more
It's been a month since I wrote "Marketing in a Crisis." At the time, the coronavirus was starting to worry me but I thought if I just wrote about that, it might seem too reactionary. Continue reading...
Over the last few years, marketers have been reevaluating where they choose to spend their marketing media budget. They've also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer behavior to not...Read more