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• Nov 24

  Playing to Your Strengths and Aligning Your CX Strategy

  This year has been a challenge for nearly every company across the globe. The importance of customer experience (CX) has significantly increased, as more people have started looking to digital channels because of the pandemic. It’s put into sharp focus the need for brands to accelerate their di...Read more

• Nov 24

  How Google Consent Mode Helps Balance Customer Privacy and Customer Experience

  Digital marketing has been increasingly focused on consumer privacy with data. The expectation of privacy grows stronger among customers every year. Thus marketers must look for solutions that help protect permission, especially as technology is evolving. Continue reading...

• Nov 24

  4 Tips for Getting Executive Buy-in on Your Customer Experience Strategy

  According to a Pega Systems study, 35% of businesses have a C-level sponsor for CX and in 36% of companies, it’s led at the director level or below. Yet C-level sponsorship can be an essential factor in being able to obtain the resources necessary for a successful CX program. Continue reading...

• Nov 24

  6 KPIs to Measure the Omnichannel Customer Experience

  Many brands use key performance indicators (KPIs) to understand if their sales, marketing and advertising campaigns have been effective. There are also many KPIs that can be used to measure the effectiveness of a brand’s customer experience initiative through all of its channels. Continue readi...Read more

• Nov 23

  Are You Mastering the 5 Basics of Online Customer Engagement?

  Have you ever driven over a mountain pass on an interstate highway? This year has often felt a lot like driving up the world’s steepest road, as businesses and teams max out their energy and resources to keep moving in the right direction. Continue reading...