Limelight Networks

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• Nov 25

  How to Create Customer-Driven Content That Converts

  If marketers could find a silver lining from the challenges we’ve faced since March, it would be that we’ve slowed down to focus on customer engagement. Brands recognize the need to listen to what matters most with their audience and connect emotionally like never before. Continue reading...

• Nov 25

  Best Practices for Post-Sale Customer Experience

  Much of CX is focused on getting customers into and through the sales funnel, but by following through with post-purchase customer experience in a way that follow-ups aren’t seen as spam, a company can help ensure a one-time customer does repeat business. Continue reading...

• Nov 25

  What Marketers Need to Know About the California Privacy Rights Act

  Remember CCPA? Now give it an adrenaline shot. Californian consumers now have more personal data protection rights than ever before. The state this month passed Proposition 24, or the California Privacy Rights Act (CPRA), which amends provisions and strengthens enforcement of the California Cons...Read more

• Nov 24

  4 Tips for Getting Executive Buy-in on Your Customer Experience Strategy

  According to a Pega Systems study, 35% of businesses have a C-level sponsor for CX and in 36% of companies, it’s led at the director level or below. Yet C-level sponsorship can be an essential factor in being able to obtain the resources necessary for a successful CX program. Continue reading...

• Nov 24

  6 KPIs to Measure the Omnichannel Customer Experience

  Many brands use key performance indicators (KPIs) to understand if their sales, marketing and advertising campaigns have been effective. There are also many KPIs that can be used to measure the effectiveness of a brand’s customer experience initiative through all of its channels. Continue readi...Read more