WebEngage is a powerful Marketing Cloud for Consumer Businesses which automates communication and improves retention across users' life-cycle. It enables cross-channel user engagement via these channels - Web Message (notification, survey and feedback), In-App Message, Push Notification, Email, Text Message and Web Push.
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SAS's Wilson Raj discusses challenges marketers face when measuring customer experience efforts, and how to ensure metrics tie back to business outcomes. Continue reading...
This week in CX and marketing news, Contentful has raised $175 million, Algolia pocketed $150 million in funding and more news. Continue reading...
CX programs are, by their nature, designed to be end-to-end and across all channels. This brings special challenges to brands new to CX. Continue reading...
PR can help with so many areas of your digital marketing strategy, not the least of which is SEO. Continue reading...
Zoom recently released Zoom Apps to make virtual work a lot easier. However, it is unlikely that it will help much with Zoom fatigue. Here's why. Continue reading...