WebEngage is a powerful Marketing Cloud for Consumer Businesses which automates communication and improves retention across users' life-cycle. It enables cross-channel user engagement via these channels - Web Message (notification, survey and feedback), In-App Message, Push Notification, Email, Text Message and Web Push.
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We can learn lessons from marathon running that we can apply to digital transformation — from training and mindset to proper fueling. Continue reading...
If consumer data is your product, you're doing personalization all wrong. Continue reading...
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If your customer journey maps end at purchase or delivery, you might want to rethink your strategy. A successful approach requires a holistic view. Continue reading...
Prashanth Krishnaswami of Zoho explores the possible benefits of a revenue-generating customer service model. Continue reading...