WebEngage is a powerful Marketing Cloud for Consumer Businesses which automates communication and improves retention across users' life-cycle. It enables cross-channel user engagement via these channels - Web Message (notification, survey and feedback), In-App Message, Push Notification, Email, Text Message and Web Push.
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Instead of looking at near-term goals, both business owners and marketers will need to consider the different uses and possibilities of AI. Continue reading...
Sprinklr’s Arun Pattabhiraman explains how brands can close the gap between these two functions. Continue reading...
Exploring the lenses with which to filter Customer Data Platforms (CDPs) and eliminate vendors that don't meet business needs. Continue reading...
Most companies today use some type of third-party data solution. But are those third-party vendors safe? Continue reading...
Going headless requires brainpower. Project and human resource plans that align with going headless is a start. Continue reading...