Figma Make Beta Launches to Turn Designs Into Apps and Prototypes

The Gist

• Figma debuts AI-powered prototyping tool in open beta. Figma Make allows users to turn designs, prompts and images into functional prototypes, apps, and UI experiences.
• Design meets development through natural language conversation. Teams can chat with the AI, attach Figma components, and iterate in real time—without writing code.
• Functional previews and web publishing unlock new workflows. Users can share, edit, and publish their prototypes as live URLs, expanding Figma’s reach into development and marketing.

Figma Launches AI-Powered ‘Make’ to Transform Designs Into Live Web Apps

Open Beta Rollout Announced at Config 2025

Figma has entered the functional prototyping space with the launch of Figma Make, an AI-driven prompt-to-code tool now in open beta. Announced at Config 2025 in San Francisco on Wednesday, May 7, the product lets users transform design files, images or text instructions into working prototypes and interactive web apps—all powered by a conversational AI interface.

Figma Make is currently rolling out to users with Full seats on paid plans. According to the company, it’s designed for rapid ideation, iterative testing and collaborative prototyping without the need to write code. Users can attach Figma components, paste images or designs, and guide the AI to generate, refine, or restructure live app previews—then publish them directly to the web.

Expanding the Design-to-Dev Workflow

Figma Make introduces a workflow for product teams, developers and marketers to bridge the gap between static design and functional UI. The tool consists of two core areas: an AI chat interface for prompting and collaboration, and a preview pane where users see and edit live updates. With a mix of natural language guidance and visual interaction, users can define layout, tweak interactions or request new features within a prototype.

According to Figma, Make allows you to:

• Attach existing designs or components to provide AI with structured input
• Use uploaded images or screenshots to kick off app generation
• Interact through conversational prompts and visual edit tools
• Collaborate with teammates and share functional previews
• Publish the result as a live, standalone website with a unique URL

Related Article: Winners and Losers of the Failed $20B Adobe-Figma Deal

How Figma Make Works

Feature	Functionality
AI-Powered Prompting	Chat with AI to build, modify and refine prototypes or web apps from scratch or from existing designs.
Design Attachment	Incorporate Figma frames, components or images directly into the AI chat to inform app generation.
Live Preview & Editing	See the generated app in real time and point-and-edit elements like colors, spacing and content.
Collaborative Chat	Multiple users can prompt, comment and revise in the same AI conversation—mirroring Figma’s design collab style.
Public Web Publishing	Users can instantly publish their working app or prototype with a dedicated URL or custom domain.

Who Can Use Figma Make?

Access to Figma Make is currently limited to users on paid plans with Full seats. Collaborators with view or dev roles can view files, but only Full-seat users in the beta can create or modify Figma Make files. Files can be published to the web and shared with anyone, but internal editing and collaboration features remain gated during the beta.

What It Means for the Future of Prototyping

Figma Make introduces a new model for frontend development: one rooted in conversation, iteration and real-time visualization. It aims to remove traditional barriers between product ideation and code outputs. It emphasizes editable AI output, shared chat history and granular publishing permissions.

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