News
The Gist
- Enhanced content control. Editors can rearrange and update page elements directly.
- Designer safeguards added. Designers can lock sections to prevent accidental edits.
- Localization support launched. Teams benefit from real-time editing of localized content.
Framer is pushing to let non-technical teams own more of the website workflow without breaking what designers built.
The design platform expanded its On-Page Editing feature on Jan. 8, introducing drag-and-drop capabilities, real-time localization support and new customization options. The update aims to provide greater flexibility for both designers and editors working within the platform.
Editors can now rearrange content directly on pages—including text, frames and components—while designers can lock specific layers or sections to prevent accidental changes. Full localization support enables real-time edits to localized text and images.
Table of Contents
- Framer On-Page Editing Features
- Framer's $2 Billion Ascension Via Website Design
- Design-to-Code Pipeline Evolution
- No-Code Platforms Democratize Development
- Framer Background
Framer On-Page Editing Features
| Capability | Description |
|---|---|
| Drag-and-drop editing | Rearrange text, frames and components directly on pages |
| Real-time localization | Edit localized text and images by visiting localized pages |
| One-click variant swaps | Swap icons and component variants with a single click |
| Layer locking | Lock sections using ⌘ + L to prevent accidental changes |
| Movable Edit button | Reposition the circular Edit button anywhere on screen |
Framer's $2 Billion Ascension Via Website Design
Framer secured $100 million in Series D funding in August 2025, led by Meritech and Atomico, valuing the company at $2 billion. The professional website design platform reported hundreds of thousands of active websites and half a million monthly active users, with startups including Scale AI, Perplexity, Miro and Bilt using the platform. TechCrunch reported Framer reached roughly $50 million ARR and had been break-even for the prior year.
The company noted that 40% of the most recent Y Combinator batch launched on its platform. In August 2025, Framer launched On-Page Editing, letting marketers and editors update live sites in the browser without touching the design canvas.
Founded in 2014, Framer offers an integrated platform with a flexible design canvas, built-in CMS, analytics and A/B testing tools, enterprise security and interactive elements including animations and forms. In May 2025, the company unveiled AI features—Wireframer for prompt-based layout generation, Workshop for AI-assisted component creation and enhanced vector tools.
Design-to-Code Pipeline Evolution
Design, development and content management are converging into unified platforms as organizations push to eliminate silos and empower non-technical teams. The traditional separation between design tools and content systems is dissolving. Figma's acquisition of Payload signals a broader industry movement where CMS capabilities are moving closer to where design happens.
Multiple platforms including Webflow, Framer, Builder.io and Vercel's v0.dev are tackling this integration challenges. The rise of headless CMS platforms has further accelerated this shift by decoupling content from presentation.
No-Code Platforms Democratize Development
Low-code and no-code platforms are removing technical barriers across enterprise departments. Non-technical staff in HR, finance and legal teams are standing up automation in days that previously required weeks of development time.
"Low-code removes IT bottlenecks and encourages innovation across departments," said Milankumar Rana, software advisor at FedEx.
Framer Background
Framer competes in the broader digital experience platform market, aimed at professional designers, agencies and small teams. The company enables users to build and publish websites without extensive developer involvement, primarily serving design-led organizations and creative professionals.
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