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Marketing & Customer Experience Leadership

CMSWire's Digital Marketing channel is your go-to hub for the most up-to-date and actionable insights in the world of digital marketing. Our dedicated coverage ensures you never miss a beat when it comes to the latest trends, technological advancements and best practices in the industry. Whether you're looking to stay informed, refine your strategies or dive into expert-driven insights, we've got you covered. Explore the future of digital marketing with us and stay ahead of the curve.

Featured Reading

Editorial
Article
Digital Marketing
Telemarketing Isn’t Dead—But Your Old Playbook Is
iOS screening, TCPA rules and shifting generational habits are forcing marketers to rebuild calling strategies from the ground up.
Editorial
Article
Digital Marketing
The Google Search Console Upgrade Every Marketing Team Needs
Looker Studio’s Search Console connector could be the missing link that finally unites organic, paid and revenue data.
Editorial
Article
Digital Marketing
How AI and Quantum Will Redefine Marketing in 2026 and Beyond
In 2026, agentic AI and quantum computing will converge to redefine marketing, powering smarter decisions, deeper insights and faster innovation.
Editorial
Article
Digital Marketing
10 Worst Marketing Misfires and Lessons Learned
What do the worst marketing misfires have in common? An absolute failure to read the room.
Editorial
Article
Digital Marketing
The Next Marketing Stack: AI Agents + Model Context Protocol
MCP is the open standard that lets AI finally act across your stack. Here’s why marketers can’t ignore it.

Getting Started With Digital Marketing

Feature
Article
Digital Marketing
15 Marketing Certifications That Can Help You Earn a Better Salary
Feature
Article
Digital Marketing
Find Your Niche: Top Marketing Associations by Specialty
Feature
Article
Digital Marketing
6 Best Practices That Will Improve Your Digital Marketing Strategy
Feature
Article
Digital Marketing
The 8 Most Popular Types of Digital Marketing
Feature
Article
Digital Marketing
What Social Media Marketing Is and How It Can Help Power Your Business
Feature
Article
Digital Marketing
6 Datasets Marketers Should Know About

Getting Started With Digital Marketing

Feature
Article
Digital Marketing
15 Marketing Certifications That Can Help You Earn a Better Salary
Feature
Article
Digital Marketing
Find Your Niche: Top Marketing Associations by Specialty
Feature
Article
Digital Marketing
6 Best Practices That Will Improve Your Digital Marketing Strategy
Feature
Article
Digital Marketing
The 8 Most Popular Types of Digital Marketing
Feature
Article
Digital Marketing
What Social Media Marketing Is and How It Can Help Power Your Business
Feature
Article
Digital Marketing
6 Datasets Marketers Should Know About

Getting Started With Digital Marketing

Feature
Article
Digital Marketing
15 Marketing Certifications That Can Help You Earn a Better Salary
Feature
Article
Digital Marketing
Find Your Niche: Top Marketing Associations by Specialty
Feature
Article
Digital Marketing
6 Best Practices That Will Improve Your Digital Marketing Strategy
Feature
Article
Digital Marketing
The 8 Most Popular Types of Digital Marketing
Feature
Article
Digital Marketing
What Social Media Marketing Is and How It Can Help Power Your Business
Feature
Article
Digital Marketing
6 Datasets Marketers Should Know About
Learning Opportunities
Webinar
From Manual to Magical: How AI Transforms CX Teams
Dec
2
From Manual to Magical: How AI Transforms CX Teams
Learn how to replace manual support processes with automation that actually delivers.
Register
Webinar
Rebrand. Migrate. Optimize. How to Do It All (Without Slowing Down)
Dec
9
Rebrand. Migrate. Optimize. How to Do It All (Without Slowing Down)
Cresta leveled up site speed, design flexibility and marketer sanity (in record time). Find out how.
Register
Webinar
Juggling things
Dec
10
Beyond Composability: How Modern Marketers Build Connected Experiences
Ready to launch campaigns faster, personalize smarter and prove your marketing ROI? Discover the power of a modern DXP.
Register
Webinar
Blue sky
Dec
10
Unlock Connected Service: How to Forecast, Staff & Support Every Channel
Stop juggling tools. 73% of CX leaders say silos damage CX. Build a seamless service operation instead.
Register
Webinar
Emergency
Dec
11
Empowering Non-Profits: Smarter Crisis Communication and Community Engagement
The cost of miscommunication is measured in more than words. Learn to deliver outreach that's fast, clear and trusted.
Register
Webinar
Real-time signal
Dec
16
Roundtable: Turning Real-Time CX Signals into Business Results
Four big brands. One live, unscripted discussion on how modern CX teams move from dashboards to real impact.
Register
Webinar
From Manual to Magical: How AI Transforms CX Teams
Dec
2
From Manual to Magical: How AI Transforms CX Teams
Learn how to replace manual support processes with automation that actually delivers.
Register
Webinar
Rebrand. Migrate. Optimize. How to Do It All (Without Slowing Down)
Dec
9
Rebrand. Migrate. Optimize. How to Do It All (Without Slowing Down)
Cresta leveled up site speed, design flexibility and marketer sanity (in record time). Find out how.
Register
Webinar
Juggling things
Dec
10
Beyond Composability: How Modern Marketers Build Connected Experiences
Ready to launch campaigns faster, personalize smarter and prove your marketing ROI? Discover the power of a modern DXP.
Register

Digging Deeper Into Digital Marketing

Feature
Article
Digital Marketing
Why Marketers Should Consider the Freemium Business Model
Feature
Article
Digital Marketing
How Blockchain Is Changing Advertising
Feature
Article
Digital Marketing
Are Lead Generation Days Over for B2B Marketers?
Feature
Article
Digital Marketing
Inbound vs Outbound Marketing: Definitions, Differences and Winning Strategies
Feature
Article
Digital Marketing
10 Steps to Business Growth Using Omnichannel Marketing
Feature
Article
Digital Marketing
Google’s Move Away From Universal Analytics: What It Means for Digital Marketers

Digging Deeper Into Digital Marketing

Feature
Article
Digital Marketing
Why Marketers Should Consider the Freemium Business Model
Feature
Article
Digital Marketing
How Blockchain Is Changing Advertising
Feature
Article
Digital Marketing
Are Lead Generation Days Over for B2B Marketers?
Feature
Article
Digital Marketing
Inbound vs Outbound Marketing: Definitions, Differences and Winning Strategies
Feature
Article
Digital Marketing
10 Steps to Business Growth Using Omnichannel Marketing
Feature
Article
Digital Marketing
Google’s Move Away From Universal Analytics: What It Means for Digital Marketers

Digging Deeper Into Digital Marketing

Feature
Article
Digital Marketing
Why Marketers Should Consider the Freemium Business Model
Feature
Article
Digital Marketing
How Blockchain Is Changing Advertising
Feature
Article
Digital Marketing
Are Lead Generation Days Over for B2B Marketers?
Feature
Article
Digital Marketing
Inbound vs Outbound Marketing: Definitions, Differences and Winning Strategies
Feature
Article
Digital Marketing
10 Steps to Business Growth Using Omnichannel Marketing
Feature
Article
Digital Marketing
Google’s Move Away From Universal Analytics: What It Means for Digital Marketers

Featured White Paper

How to Outsmart the AI Bot Boom
A practical framework for keeping your healthcare site secure, performant and visible, even as AI traffic explodes
AI bots aren’t slowing down, but your site can. Get the framework health IT leaders are using to stay fast, compliant and discoverable in an AI-powered world.
How to Outsmart the AI Bot Boom

People Covering Marketing & Customer Experience Leadership

Brian Riback is a strategic leader with over 20 years of experience as a CRM and retention specialist. He blends...
Brian RibackBrian Riback is a strategic leader with over 20 years of experience as a CRM and retention specialist. He blends...
Pierre DeBois is the founder and CEO of Zimana, an analytics services firm that helps organizations achieve improvements in marketing,...
Pierre DeBoisPierre DeBois is the founder and CEO of Zimana, an analytics services firm that helps organizations achieve improvements in marketing,...
Jonathan Moran, Head of MarTech Solutions Marketing, covers global product marketing activities at SAS, with a focus on customer experience...
Jonathan MoranJonathan Moran, Head of MarTech Solutions Marketing, covers global product marketing activities at SAS, with a focus on customer experience...
Wanda Cadigan is the SVP Marketing at Cloudinary, the image and video platform for the Internet. She has proven experience...
Wanda CadiganWanda Cadigan is the SVP Marketing at Cloudinary, the image and video platform for the Internet. She has proven experience...
Scott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Scott ClarkScott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Allen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Allen BernardAllen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Featured Research
Featured research
White Paper
How to Outsmart the AI Bot Boom
A practical framework for keeping your healthcare site secure, performant and visible, even as AI traffic explodes
Read now
Featured research
On-Demand Webinar
How to Build Trust and Keep Patients Coming Back
Hear how Twilio and Forrester are helping healthcare teams design AI that feels human—and earns loyalty.
Read now
Featured research
On-Demand Webinar
AI in Healthcare: Less Manual Work, More Human Care
Learn how healthcare teams are using AI to lighten workloads, strengthen patient connections and scale care with empathy.
Read now
Featured research
Guide
How to Turn Data, AI and Empathy Into 1:1 CX
A practical guide to transforming customer experience through real-time insights, intelligent orchestration and a little human understanding
Read now
Featured research
Guide
2026 CX Trends Guide: Top 10 Insights for Smarter Strategy
Smarter service. Faster outcomes. Happier customers. NiCE breaks down the future of CX in one guide.
Read now
Featured research
Research Report
The CX Gap Is Real — AI Can Help Close It
78% of companies think they’ve improved CX. Only 31% of customers agree. This report shows what to do about it.
Read now
Featured research
eBook
The Blueprint for Building an AI-First Contact Center
Stop clinging to a phone-first strategy in a multimodal world. Build the workforce of the future with AI.
Read now
Featured research
White Paper
Cut Costs, Not Corners: Build a Smarter Customer Access Strategy with AI
The right conversational AI strategy can cut handling time by 70% and boost CSAT by 32%. We’ve got the blueprint.
Read now
Featured research
eBook
The Hidden Impact of AI in the Contact Center
AI’s biggest impact isn’t always flashy—it’s the smarter, quieter stuff that actually moves the needle.
Read now
Featured research
eBook
From Reactive to Ready: Scaling Contact Center Ops with WFM That Works
When customer demand shifts by the minute, your workforce strategy needs more than spreadsheets and guesswork it needs agile, AI-powered WFM built for digital service.
Read now
Featured research
Research Report
Closing the CX Gap: Leaders vs. Customers
81% of leaders use AI, 74% of customers still pick up the phone and the gap is costing loyalty
Read now
Featured research
eBook
Cut Through the AI Noise: Your CX Roadmap Starts Here
Five9 Genius AI helped leaders cut 50% of calls, save 44% in costs and match customer intent 80% of the time — here’s the roadmap
Read now