VYRE Seminar Event - Driving Marketing Efficiency and Successful Project Implementation

Description

This is a complimentary event. The focus will be on Marketing Resource Management, Multi-Channel Management, as well as Agile Project Management. So at the end of the event you will have gained valuable insight into the benefits of streamlining marketing operations and best practice examples of how to successfully implement projects. We are delighted to have VYRE client Virgin Holidays as our flagship multi-channel management case study. Virgin Holidays have dramatically cut the costs of their brochure and content production and will be talking about their experience. We are also excited about the presentation by IndigoBlue. Indigo Blue are leaders in the world of Agile Project Management and will be talking about the large scale and successful deployments for clients such as IPC Media, the Guardian Unlimited and Specsavers. Finally, we have Frans Riemersma, the author of the highly received book “Marketing Resource Management; The noble art of getting things done in marketing. Efficiently.” Frans will be drawing on his enviable expertise at MRMLOGIQ where he has worked with clients such as Unilever, Carlsberg, IKEA, KIA motors, and Bayer to present 10 Easy Steps to Optimising Marketing Performance. Delegates will also receive a complimentary copy of Frans’ book: "An intriguing insight into the world of Marketing Resource Management. The clarity and logic that this book brings will challenge all marketers to question how well placed they are to drive real efficiencies through the entire marketing process." Dan Harvie, Marketing Services and Retail Marketing Director, Electrolux Major Appliances Europe The Event will take place on 3 July 2009 at The Beach Blanket Babylon East, 19 - 23 Bethnal Green Rd, Shoreditch, London, E1 6LA. To register please fill in the online registration form: www.vyre.com/contact-us/ by COB on 1 July 2009. Please mention VYRE Seminar Event in the Subject Line. All registrations will be acknowledged within 24 to 48 hours of sign up and an email with a map / directions to the venue will follow closer to the date.

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