big trees

If you believe numbers tell the story and that user engagement spells success, then Dropbox just may be the largest content collaboration platform in the world. And that includes the workplace.

Take the words “just may be “out of the sentence above and insert the word “is” and you have Ross Piper speaking. He leads the team at Dropbox for Business.

The former Salesforce VP of Strategy not only knows a bit about the enterprise and the cloud, but keeps his stats handy, too.

Adding It Up

He claims Dropbox has more than 400 million users, and adds as many as 10 million every month. And Dropbox for Business is “way ahead of everyone” —including prominent Gartner and Forrester-rated players like Box, Citrix Sharefile, Egnyte and Accellion, as well as tech giants like Microsoft and Google.

About 130,000 organizations pay to use Dropbox for Business. Box claims 50,000 on its website.

And when it comes to the number of individuals within those companies generating revenues, Dropbox claims 8 million compared to the 1 million Google Drive for Work just celebrated.

Piper said he’s not counting the freelancers, small business users, teams of corporate users and others who use Dropbox without the consent of IT or those who pay for storage but don’t have Dropbox for Business accounts.

It’s All About User Experience

Piper claims people are willing to pay for the user experience Dropbox offers. It supports at least 200 file types and can natively preview more of them than the competition. It’s also “six times faster than anyone else.”

“It’s why we have 35 billion office documents and more than 10 billion PDF’s in Dropbox,” he said.

The collaboration that all of that content generates is substantial, especially if you take Piper at his word. He said most of the files on Dropbox get shared.

It’s About Working Together

Business collaboration isn’t just about employees, he said. It’s a reality of the freelance economy and extends to consumers and suppliers that have to share files with businesses, too.”

The challenge isn’t getting more people to use Dropbox or even getting more people to use Dropbox at work, he said. It’s about getting companies to embrace the service rather than fight it, he continued.

And that can’t happen until IT managers are certain Dropbox for Business is Enterprise-grade.

Forrester analyst Cheryl McKinnon told CMSWire Dropbox has made a lot of progress by fortifying security, e-discovery and data loss prevention (DLP) but that it wasn’t “there yet.”

Constellation Research Analyst Alan Lepofsky basically agreed, adding Dropbox needs to clarify its Enterprise strategy.

Enabling Business Users to Lead the Charge

Late last month Dropbox for Business made Dropbox Teams available to Basic Users without corporate accounts. If it’s embraced, it will create yet another foothold for Dropbox in the workplace. And since Dropbox and Dropbox for Business accounts are linked, the transition between a personal account and a work account will be seamless.

The hope, whether it’s articulated or not, is to reach a tipping point where Dropbox is the platform for collaboration regardless of what role we’re playing.