Latest Marketing & Customer Experience Leadership Reading(Page 72)

Parrotheads and Margaritaville: A Case Study in Lifestyle Brand Building

4 Ways Brands Go Wrong With Digital Marketing Metrics

The Secret to B2B Marketing? It’s Just a Game of ‘Yes’ and ‘No’

Data Governance: Offense or Defense in the Digital Age?

How to Bring the Human Element Back to the Holiday Shopping Game

The Imperative of Agent Support: How Brands Can Take Action

Colin Crowley: Managing Ever-Shifting Customer Expectations

3 Myths Debunked: How to Mature Conversational Experience Development

Is It Time to Tackle Customer Support Tasks With AI Writing Software?

4 Strategies to Boost Customer Engagement

What Brands Need to Know About Facebook Marketing

Will the Musk Takeover Rescue or Wreck Twitter Marketing?

3 Basic Human Psychological Needs That Matter in Customer Experience

The Path to Excellence, Part 3: Culture Is No Accident

Getting Started With Customer Journey Management

Marketing Technology Expands as Composable Business Models Are Embraced

Heuristic Evaluation vs. Usability Testing: What’s the Difference and Which Should I Use?

IBM Unveils Software Suite, OpenAI Startup Fund Pledges $100M, More News

As Economic Headwinds Gather, Make Customer Experience Excellent

Choose the Right CX Technology; Earn Customer Loyalty

The Intersection of Public Relations and Customer Experience

Marketers Should Prepare to Abandon Third-Party Data Now

How Long Can Mark Zuckerberg Keep Up His Metaverse Bet?

Win-Win: Address Employee Experience for Better Customer Experience

Marketing Considerations on Product Discoverability

How Has Pandemic Thinking Affected VoC?

Adventures in TikTok Marketing