Latest Marketing & Customer Experience Leadership Reading(Page 167)

Assembly, Activation and the Many Flavors of Customer Data Platforms

Use Data to Enhance Employee Engagement and Improve Customer Experience

6 Key Steps to Digital Marketing Investment Success

Salesforce, Adobe, Oracle Make CDP Waves, Acquia Updates Lift, More News

AI Frontiers: Fascinating, Fake and Terrifying Content

How to Approach a Social Media Influencer

3 Questions to Answer Before Embarking on a Martech Stack Revamp

How MQL and SQL Can Enhance Your Customers' Experiences

The Customer Journey Is Over

How to Recruit Top Marketing Talent

What Is a Continuous Integration/Continuous Delivery (CI/CD) Pipeline?

Mary Meeker's 2019 Internet Trends Report: 8 Takeaways for Marketers

Why You Should Care About the Customer Effort Score

Net Promoter Score Metrics Are Not Enough

How Google Tag Manager Trigger Groups Improve Analytics

It’s a Bird … It’s a Plane … It’s the Anti-Manager!

Salesforce Acquires Tableau, AWS Debuts Personalization Tech, More News

Scale, Automation and Personalization: The Balancing Act for Today’s Brands

Do Memes Have a Place in B2B Marketing?

How Bringing Machine Learning Into Marketing Improves Business Results

When It's Time to Fire a Customer

Why It’s Time for Companies to Be Loyal to Their Customers

Will Reddit Ads Help or Hurt Your B2B Marketing Efforts?

How to Avoid SEO Cannibalization

5 Ways to Recession-Proof Your Business With Customer Experience

6 Tips for a Successful Digital Workplace Roadmap

Applying Agile Practices to Business is Harder Than It Looks