2015 Contributors of the Year: Sam Marshall

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Siobhan Fagan avatar

Sam Marshall
Before Sam Marshall started writing as a contributor for CMSWire, he wrote for CMSWire.

Let me explain.

Sam's thoughtful comments on the site complemented and furthered the thoughts shared by our contributors. It only seemed natural to take the next step and ask him to write posts of his own. Needless to say, we were very happy when he said "yes."

In his monthly posts, Sam breaks through the buzzwords to look at real world implementations of the software and ideas that are driving our digital workplaces.

What’s your proudest accomplishment of 2015 (personal or professional)?

I was given the Intranet Now Award in 2015 for "remarkable contribution to the intranet community." That was a bit of a surprise, but a good feeling.

What excites you about your field today?

There seems to be a renewed business willingness to see the potential in digital transformation. Many of the conversations I’m having have moved beyond a rather limited view of intranets and are more about digital workplaces as a whole. Work can be very rewarding when it’s productive, but so often we drag people down with badly-designed systems, processes and tools. I’m excited when there is appetite to address this.

What inspires you?

Learning Opportunities

Sensemaking! It’s geeky, but when I read something that brings into clarity an idea that has previously been complex or vague then I immediately want to start applying it to solve problems. I admire good models and frameworks, but even more so when there is data to back it up rather than just opinion.

What personal or professional goal have you set for 2016?

Setting a goal for 2016 is the next thing on my list. You know, just as soon as I’ve cleared my inbox, tidied my desk, checked on Twitter … ooh, a cat video!

If I had a magic wand and could change one thing about my industry it would be …

Stop the shallow marketing that creates hype cycles. I’ve seen enough good ideas come and go now from AI, Knowledge Management, Enterprise 2.0 and so on. At their heart they all have something to offer, but too often it becomes a bandwagon where people use the language without understanding the concepts properly. This dilutes the idea, leads to failure and then disillusionment. 

That or I’d use the wand to give everyone a robot dog, that’d be pretty cool.