Articles
Tag: 7 steps to cx design
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Lights, Camera, Action: The Final Step in Your Customer Survey Program
The best customer experience advice that I have to give is to commit to surveying your customers as you would converse with a colleague.
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Fielding Your Customer Survey: Remember the 4 P's
The prep work is done and you are ready for the moment of truth: fielding your customer survey! But before you hit "send," run through these final checkpoints.
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How to Start Analyzing Before the Data Arrives
At the end of the day, you want to be able to justify the statistical assumptions you have made. The best time to do so is before the first response comes in.
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The Most Important Customer Survey Question
To use your CX program as a customer engagement tool, each survey goal and each survey item should answer the question: What am I really asking?
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How to Choose the Right Sample for Your Customer Experience Projects
Whenever you design a sample for a CX project, you lay an indispensable foundation for creating reliable and functional insights for your organization.
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CX Projects vs. CX Programs: Why CX Professionals Confuse the Two
Customer experience professionals often see CX programs as an end in and of themselves, rather than the sum of many well-designed projects.
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3 Ways to Design a Successful CX Program — and Why Most Miss Them
A successful customer experience program involves seven intricately-linked steps. The first step is program design.
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