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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Two people planning a journey at a wooden table with a map, laptop, notebook, and camera — symbolizing collaboration, discovery, and mapping the path forward.
The Complete Guide to Customer Journey Mapping
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Editorial
Master Yoda fictional character figure in Ximending Mall, Taipei.
Dos and Do Nots From the Master Yoda of Customer Advisory Boards
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Editorial
Child wearing a colorful winter hat, purple coat and striped leggings running through a corn maze lined with tall, dry stalks on a bright autumn day.
The Maze of AI in Marketing: What Should We Do First?
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Google logo in a skyscraper building in Toronto.
Inside Google’s Plan to Redefine Customer Engagement With Gemini Enterprise
Tokyo, Japan – February 13, 2025: A shop in the Otemachi area selling Osaka Expo 2025 merchandise, featuring a large model of the event’s mascot, Myaku-Myaku, beside a colorful display of themed goods.
CX Leaders, Stop Selling Sentiment — Start Selling Outcomes
Nvidia headquarters in Santa Clara, California.
Tech Giants Back Uniphore's $260M Series F for Enterprise AI Platform
Close-up of a smoke detector with a red warning light activated inside a modern hotel room.
The Night a 3 a.m. Fire Alarm Exposed Customer Service’s Biggest Flaw
The scene of a keynote from MAICON in Cleveland, with hundreds of audience members listening to a conversation.
The Great AI Readiness Divide in Marketing
A person holds a magnifying glass focusing on a twenty-dollar bill among a cluttered table filled with various objects like playing cards, glue and small trinkets.
The Overlooked Owned Channel Sitting in Every Inbox
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Articles Tagged "Saas"(Page 24)

Feature
Article
Virtualization
ajaxWindows Brings the Desktop to Virtualization
Feature
Article
Enterprise 2.0
En Garde, Zoho! Capgemini Backs Google Office
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Article
Web Publishing
NYT Brings the Knowledge Network Online
Feature
Article
Web Publishing
YikeSite Makes Debut, to Publishers' Delight
Feature
Article
Web Publishing
RapidWiki Adds 'WaaW' to Long List of Buzz Acronyms
Feature
Article
Enterprise CMS
SpringCM 3.9 Puts the 'Force' in SalesForce
Feature
Article
Mobile
Mobile's Future: Size Matters, No Room for Middle Ground
Feature
Article
Document Management
Xythos Adds Zip to Web Document Management
Feature
Article
Industry News
Netsuite Sets Head on IPO Auction Block
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Article
Enterprise 2.0
Wiki Appliance Gets SaaS-y Behind the Firewall
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Article
Web CMS
Astoria, Idiom Join a Manufacturing House Divided
Feature
Article
Records Management
Bridgedoc Brings SaaS to EU Records Management
Feature
Article
Web CMS
SaaS CMS Business Model Springs Forward
Feature
Article
Enterprise CMS
Dynamic Product Documentation Wants for Some SaaS
Feature
Article
Knowledge Management
Instancy Takes Knowledge Collaboration to the Web
Feature
Article
Enterprise 2.0
Google Opens PPT Offensive in the Clone Wars
Feature
Article
Document Management
Salesforce.com Buys Its Way Into the CM Space
Feature
Article
Web CMS
Socialtext Leaps Out of 2D
Feature
Article
Enterprise 2.0
Google Moves (further) into the Enterprise
Feature
Article
Industry News
Google Acquires Web Office Suite
Feature
Article
Web CMS
Atomz Announces On Demand CMS Solutions, Commentary
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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