Articles

Tag: ad retargeting

  • Customers holding targets over their faces

    What Is Ad Retargeting?

    We've asked leading marketers about what retargeting is, and why marketers should be using it to re-engage those who have visited their site.

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  • person looking at tv screen with linkedin logo to right

    Why LinkedIn Dumped a $175M MarTech Acquisition

    LinkedIn admitted it failed to accurately forecast the resources required to scale the B2B ad targeting platform it acquired from Bizo in 2014. It plans to terminate the offering. As a result, it will take a $50 million hit in forecasted revenues, LinkedIn officials said yesterday in the online professional

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