Customer ExperienceCMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.SPONSORED BYNewsZoom Expands Virtual Agent With Architect & Performance SuiteRead nowNewsDialpad Brings Conversation Intelligence to Gemini EnterpriseRead nowEditorialWhy Databricks CustomerLake Just Rewired the CDP SpaceRead nowTrust, Governance and Focus Emerge as CX's New PrioritiesAI Won't Fix Your CX If You're Starting With the Wrong QuestionWhen Infrastructure Becomes Strategy: How One Agency Doubled Win Rates After 26 YearsMedallia Lands $150M, New Owners and a Fresh AI Roadmap — After Thoma Bravo's Historic LossMeet the Newest Martech Member: Databricks, Via Agentic CDPData Doesn't Lie: Why Customers Are Returning to In-Person Brand ExperiencesExplore the Customer Experience Channel