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Customer Experience

CMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.

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Zoom office building, shot from the outside in front.
Zoom Expands Virtual Agent With Architect & Performance Suite
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News
Dozens of people in front of a Dialpad logo inside an office building.
Dialpad Brings Conversation Intelligence to Gemini Enterprise
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Editorial
An electrician in blue gloves uses wire cutters to splice cables during an electrical rewiring job.
Why Databricks CustomerLake Just Rewired the CDP Space
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Entrance to the Forrester CX Forum event, featuring illuminated signage above open double doors leading into a conference networking space where attendees are gathered and conversing. The venue interior includes patterned carpeting, dark wood accents and event branding prominently displayed overhead.
Trust, Governance and Focus Emerge as CX's New Priorities
A whimsical robot assembled from electronic components, circuit boards, wires and metal hardware stands against a light gray background. The handmade robot has googly eyes, a circuit-board head and body, spring-like arms and legs, and holds two wrenches as if ready to perform repairs or maintenance.
AI Won't Fix Your CX If You're Starting With the Wrong Question
Claude responded: A triumphant arm raised against a bold yellow background, clutching a gleaming gold trophy cup — classic winner energy.A triumphant arm raised against a bold yellow background, clutching a gleaming gold trophy cup — classic winner energy. The matching yellow sleeve is a nice accidental (or very intentional) touch.
When Infrastructure Becomes Strategy: How One Agency Doubled Win Rates After 26 Years
Scene from Wynn Las Vegas in a keynote room at Medallia Experience, showing Medallia branding on large screens.
Medallia Lands $150M, New Owners and a Fresh AI Roadmap — After Thoma Bravo's Historic Loss
CustomerLake logo against red background for Databricks' new customer data platform.
Meet the Newest Martech Member: Databricks, Via Agentic CDP
Exterior view of a large multi-level Apple Store with a glass façade and a prominent illuminated Apple logo centered inside the building. Customers browse products, attend demonstrations and gather on multiple floors connected by a glass staircase. The store spans over a busy city street lined with vehicles and pedestrians.
Data Doesn't Lie: Why Customers Are Returning to In-Person Brand Experiences
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Meet the Newest Martech Member: Databricks, Via Agentic CDPMedallia Lands $150M, New Owners and a Fresh AI Roadmap — After Thoma Bravo's Historic LossData Doesn't Lie: Why Customers Are Returning to In-Person Brand ExperiencesWhy Single Page Apps Are the Hottest Trend of 2020HubSpot Launches First CRM Deep Research Connector to ChatGPT15 Marketing Certifications That Can Help You Earn a Better Salary
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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