Articles
Tag: andrea fryrear
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Supercharge Productivity With a Souped-Up To-Do List
Whether you’re a solopreneur or a member of a struggling team, here’s how to take your overwhelming to-do list and turn it into an Agile backlog.
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What You Need to Enable and Sustain Marketing Agility
These are the five most critical tools to have in your transformation toolbox if you want Agile to be a permanent fixture in your marketing organization.
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Variety Is the Spice of Agility
Just as the world has changed since the original manifesto, Agile itself must also lean into the greater variety of its applications.
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Why Business Agility Doesn’t Work Like Agile Software Development
Without making a deliberate effort to understand the intricacies of our colleagues’ work, we put an entire Agile transformation at risk.
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Balancing Flow and Iteration: A Custom Agile Framework for Marketing Teams
Picking team Kanban or team Scrum for life glosses over the nuances and complexities within marketing workflows. I propose an alternative.
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Leaders, Here's How to Take Charge of Your Days
For many leaders the 2020 pairing of working from home and nonstop crises has destroyed our ability to manage our working days.
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6 Anti-Patterns That May Be Undermining Your Agile Marketing Efforts
Sometimes the best way to understand what good looks like is to look at the opposite. By understanding common anti-patterns, we can better understand Agile.
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8 Characteristics of High Performing Agile Teams
The right group of people with the potent combination of know-how, rapport and freedom can solve just about any problem.
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3 Agile Practices That Knowledge Workers Need in Their Lives
Modern knowledge workers face an unending stream of to-dos. Here's how they can start taming the to-do beast.
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How to Turn Your Remote Marketing Team Into an Agile Marketing Team
The time has come to maximize the effectiveness of distributed marketing teams.
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How Agile Marketing Leaders Handle Crisis
As marketing leaders we should never let a crisis go to waste, least of all this one.
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The Worst Way to Test Agile Marketing, and What to Do Instead
Real agility can’t be bolted on top of the way we’ve always done things. It demands significant shifts from our traditional ways of doing marketing work.
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Balancing Short-Term Agility With Long-Term Stability
The debate raging in marketing departments everywhere right now is between two seemingly opposing options: pivot or persevere?
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