Articles
Tag: behavioral marketing
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What's IBM-Silverpop's Digital Experience Pathway in 2015?
Anyone anxious to see what's coming out of IBM's acquisition of behavioral marketing specialist Silverpop will have to wait a few more months. Officials have some news to announce regarding the Silverpop technology but won't release it until later in the year.
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SiteSpect Debuts Testing Tool for How a Site Works, not Just Looks
Testing a website for varying designs and layouts is a key way to figure out what is most enticing to visitors, but optimization vendor SiteSpect has decided that is no longer enough, and has debuted a tool to test how a site works as well.
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Silverpop Shows Off Universal Behaviors Tool for Hypertargeting Campaigns
Marketing automation vendor Silverpop has announced a real time campaign buider called Universal Behaviors at the Amplify 2013 conference this week. Silverpop Engage Framework Universal Behaviors resides in the Silverpop Engage marketing automation system, and will store and process data as individual exchanges rather than in volumes of interactions.
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