Articles
Tag: brand management maturity series
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Concluding the Brand Management Maturity Model: Measuring Impact
Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success.
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A Brand Management Maturity Model, Part Four: Technology
Gartner estimates that most companies utilize only about 60% of the capabilities in their martech stack. This represents a huge untapped opportunity.
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A Brand Management Maturity Model, Part 3: Process
DAM platforms improve brand management, but your efforts will go nowhere without formalized processes.
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A Brand Management Maturity Model, Part 2: People
It’s the human element that builds brands, and ultimately, creates business value.
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A Brand Management Maturity Model, Part 1: Strategy
Having a clearly defined strategic roadmap is the foundation to brand management success.
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