Articles
Tag: ceo
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Tips for Improving Employee Engagement
Although C-Suite driving digital transformation has been closely studied, the question remains, how do you ensure workers are engaged?
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Traveling the Road From CMO to CEO
4 CEOs with a background in marketing share their journey to the top of the business food chain and what they learned along the way.
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Enterprise Performance Management (EPM) is Moving to the Cloud
Analyst firms estimate that 80 percent of EPM systems will be in the cloud by 2020. What does that mean for your business?
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So You Want to Be a Tech Leader?
A look at the skills leaders need to navigate a continuously shifting tech landscape and make their companies great places to work.
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So Your Company Was Acquired: Now What?
2015 was a record year for mergers and acquisitions. Dell acquired EMC, Vista Equity Partners acquired Marketo and a host of other mergers and acquisitions were closed, totaling into the billions. This all means a great deal of restructuring, repositioning and in some cases, even rebranding, is about to take place.
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Digital Will Radically Disrupt Many Industries by 2020: Are You Ready?
Half of CEOs expect their industries to be substantially or unrecognizably transformed by digital by 2020, according to a Gartner survey of chief executives.
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Why Firms Struggle With Entrepreneurial Thinking
Most corporate leaders understand the importance and value of entrepreneurship — or even the critical element of entrepreneurial thinking. But there are three specific reasons why they struggle in this area. And this is why so many companies fail to integrate entrepreneurship in their company culture.
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I'm Working Weekends, But Ignore My CEO Habits
In 2011 we shut down our offices at the Digital Workplace Group (DWG) because it felt like a waste of space. Only a handful of the then 50-person team came to the offices, instead working at client sites or in cafes or at home.
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SDL Hires 3rd CEO in Company History
SDL — which just recently admitted disappointing results from its customer experience suite – today named Adolfo Hernandez as the third CEO in its 24-year history. Hernandez succeeds SDL founder Mark Lancaster, who served as CEO at the Maidenhead, England language technology and services provider for most of the past 24 years before stepping down in October. Lancaster was displaced for only 22 months by former SDL CFO John Hunter, who held the
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Your CEO's Opinions Can Damage Your Company
Social media can be a double-edged sword: Businesses know they need it, and spend time and money trying to get the most out of it from a marketing perspective. But for all its advantages, social media's pitfalls are many and can be deadly.
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Show Me the Money - Marketing Results You Can Prove
CMOs have to prove their worth. They have to show value to the CEO, the board and the entire C-Suite. Showing results is not just important for career success, but for survival in general. According to a study by Spencer Stuart, CMO tenure lasts under four years -- a
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Deja Vu: Salesfusion Names 2nd CEO in 18 Months
An Atlanta marketing automation provider that caters to mid-size B2B companies has a new CEO for the second time in 18 months. Salesfusion named former Oracle tech and marketing executive Carol O’Kelley as its new chief executive this week. She replaces Christian Nahas, who was appointed Salesfusion's CEO in September
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How Did Microsoft CEO Satya Nadella Do in Year 1?
Happy Anniversary Satya Nadella. You became the CEO of Microsoft this time last year, and what a year it has been. The house that Gates built (and Ballmer almost wrecked) has gone from being perceived as “old and tired” to being called “cool.
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Insite Software Taps New CEO to Lead B2B E-Commerce Efforts
B2B e-commerce provider Insite Software has tapped a tech software industry veteran as its new CEO and moved its former CEO to another executive position.
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