Articles
Tag: community management
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Just Because You Call it a 'Community' Doesn't Make it One
We must recognize Mirage Communities to clarify what to build for organizations, where to invest effectively and how to remain honest in our intentions.
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Why B2B Firms Should Build a Brand Community in Each Customer Organization
When it comes to B2B businesses, it pays to have multiple brand ambassadors within every customer organization.
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Gamification in Community Building: When Does it Work?
Gamification can be a powerful tool to increase engagement. Unfortunately too often it's used to reward trivial activities.
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Mapping Employee Experience Stages to Your Technology Landscape
What tools come into play during the different stages of an employee's time with a business?
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Employee Experience Isn't About Mapping Journeys, It's About Bridging Organizational Tribes
A lot of the activities credited as creating strong employee experiences only lead to short-term gains. Businesses need to dig deeper.
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Can Harley-Davidson's Community Revitalize the Brand Yet Again?
Can Harley evolve its thriving customer community without alienating its loyal riders?
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Advocacy vs. Community: What's the Difference?
When brands confuse advocacy and community, they tend to go down rabbit holes and pick the wrong technology, resourcing and metrics.
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Don't Base Your Brand Community on Hope: Research Matters
Building brand community requires research.
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Rita Zonius: Help Employees Understand 'How Change Will Benefit Them Personally'
Rita Zonius talks the relationship between intranets and ESNs, keeping momentum going post launch and more in our latest Digital Workplace Leaders series.
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Turn Your Enterprise Social Network Into an Innovation Pipeline
Enterprise Social Network tools and collaboration platforms are becoming established as highly useful innovation tools.
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Memo to Facebook: A Platform Isn't a Community
Tech companies have been confusing the term “platform” with the term “community” for some time now. And that's causing a lot of problems.
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5 Ways to Kick-Start Your Enterprise Social Network
If your existing enterprise social network is lagging in engagement, here are five tips to get conversations flowing.
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Are LinkedIn's Groups Changes Too Little, Too Late?
LinkedIn has a big opportunity in front of it with its Groups, but the window to grab that opportunity is shrinking
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Blockchain Is an Opportunity for Community Managers
One of the foundational qualities of blockchain technology – building trust through an extended network – is exactly what community managers excel at.
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