Articles
Tag: community management
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Do Certifications From B2B Brands Mark an Evolution in Content Marketing?
Educational content has long been the bedrock of B2B marketing, typically aimed at helping potential buyers make an informed purchase decision. That's changing.
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The Communal Side of Customer Experience
Getting people to your site to buy something is only one side of the coin. The other side is how these people interact with each other after purchase.
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2021 Contributors of the Year: Carter Hostelley
A profile of Leadtail CEO Carter Hostelley, one of CMSWire's top contributors of the year.
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Internal Communicators Debate Yammer's Post on Behalf Of
Given appropriate controls, is there still a case for post on behalf of on an enterprise social networking platform?
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The Shift Is Permanent: How the Last 18 Months Shaped 2022 B2B Marketing Plans
It’s official. B2B marketers have made their pandemic-induced shifts to digital marketing permanent.
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Why Community Is the Future of B2B Marketing
Let me start with why I think the sales model needs to change. Simply put, none of us like being sold to.
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How Customer Communities Improve Customer Experience
By setting up customer communities, companies gain six CX-related advantages.
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Are Your Customer Experiences Driving Customer Loyalty?
While companies strive to deliver great customer experience, at times their efforts only drive short-term results.
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What We Can Learn From Nearly 9,000 Yammer Communities
A recent study of Yammer communities dispelled several previously held theories of how employees responded to the pandemic and working from home.
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Meetup Diaries: Lessons in Turning Challenges Into Advantages
As the Bay Area Content Marketing Meetup celebrates its 5th anniversary, it shares how it turned challenges into successes.
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Want to Build a Customer Community? Here's How to Get Started
One way to engage customers, ensure customer satisfaction and get results is to build a customer community.
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3 Ways to Transcend the Marketing Funnel
Too many marketers continue to create content and advertisements as if each piece exists in a vacuum.
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Customer Networks Are the Key to Driving Business Success
Customer networks are going to be the biggest tools for driving business growth and success in the coming decade.
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The Loneliness Epidemic Revisited: A 2020 Update
According to a 2020 Cigna study, we are more lonely than ever before. Yet that loneliness decreases when we have better relationships at work.
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