Articles
Tag: community management
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Following Meetup's Failed 'Experiment,' What's Next for the Company?
The Meetup of 2019 has not changed much from the Meetup up 2010. Therein lies the problem.
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The Community Platform Landscape: Your Options Today
Community platforms have gone through some dramatic changes in the last few years. Here's what you need to know today.
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Ted Hopton: Authentic Leaders Inspire Respect, Admiration and Imitation
Ted Hopton of AppFusions talks digital transformation strategies, digital workplace measurement and more in our latest digital workplace leaders interview.
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Online Communities and the Campfire Principle
Campfire experiences are where community relationships actually begin and grow richer.
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10 Ways to Measure the Success of your Customer Advisory Board Program
CAB managers need to create, track and measure quantifiable results of the performance of their customer advisory board programs.
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7 Lessons From Asana’s Community Launch
Asana launched a thoughtful and robust three-pronged community program, paving the way for other organizations looking to do the same.
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Just Because You Call it a 'Community' Doesn't Make it One
We must recognize Mirage Communities to clarify what to build for organizations, where to invest effectively and how to remain honest in our intentions.
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Why B2B Firms Should Build a Brand Community in Each Customer Organization
When it comes to B2B businesses, it pays to have multiple brand ambassadors within every customer organization.
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Gamification in Community Building: When Does it Work?
Gamification can be a powerful tool to increase engagement. Unfortunately too often it's used to reward trivial activities.
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Mapping Employee Experience Stages to Your Technology Landscape
What tools come into play during the different stages of an employee's time with a business?
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Employee Experience Isn't About Mapping Journeys, It's About Bridging Organizational Tribes
A lot of the activities credited as creating strong employee experiences only lead to short-term gains. Businesses need to dig deeper.
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Can Harley-Davidson's Community Revitalize the Brand Yet Again?
Can Harley evolve its thriving customer community without alienating its loyal riders?
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Advocacy vs. Community: What's the Difference?
When brands confuse advocacy and community, they tend to go down rabbit holes and pick the wrong technology, resourcing and metrics.
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Don't Base Your Brand Community on Hope: Research Matters
Building brand community requires research.
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