Articles
Tag: community management
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Advocacy vs. Community: What's the Difference?
When brands confuse advocacy and community, they tend to go down rabbit holes and pick the wrong technology, resourcing and metrics.
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Don't Base Your Brand Community on Hope: Research Matters
Building brand community requires research.
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Rita Zonius: Help Employees Understand 'How Change Will Benefit Them Personally'
Rita Zonius talks the relationship between intranets and ESNs, keeping momentum going post launch and more in our latest Digital Workplace Leaders series.
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Turn Your Enterprise Social Network Into an Innovation Pipeline
Enterprise Social Network tools and collaboration platforms are becoming established as highly useful innovation tools.
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Memo to Facebook: A Platform Isn't a Community
Tech companies have been confusing the term “platform” with the term “community” for some time now. And that's causing a lot of problems.
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5 Ways to Kick-Start Your Enterprise Social Network
If your existing enterprise social network is lagging in engagement, here are five tips to get conversations flowing.
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Are LinkedIn's Groups Changes Too Little, Too Late?
LinkedIn has a big opportunity in front of it with its Groups, but the window to grab that opportunity is shrinking
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Blockchain Is an Opportunity for Community Managers
One of the foundational qualities of blockchain technology – building trust through an extended network – is exactly what community managers excel at.
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9 Big Community and Collaboration Platform Trends for 2018
What to expect in the world of community platforms in 2018
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Apple Doesn't Hide Its Customer Community, So Why Do You?
How can I best integrate my website with my community? A lot of companies worry about this co-existence. They fear their customers will become confused if they land on a community but want to buy a product, or if they think the community is the company’s website.
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Will Jive Customers Win With Lithium Takeover?
Lithium Technologies CEO Rob Tarkoff said the company will give newly-acquired Jive customers the option to continue using their Jive-x online community software or move to “something better in a relatively near-term period of time.” Tarkoff was short on specifics in his interview with CMSWire the day after Lithium announced it acquired Jive’s external online community business, bringing
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Here's Why Insight Engines Are the Next Big Thing
With enterprise search increasingly influenced by intelligent enterprise assistants, the launch of the MQ for Insight Engines represents a logical update to Gartner’s Enterprise Search MQ.
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What the Jive Acquisition Means for the Community Industry
On May 1, Jive announced private equity firm ESW Capital had acquired it in a deal valued at $462 million. The buy will move Jive from being a publicly-traded company to a member of the Aurea Software portfolio.
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The Rules of Social Media Marketing Success: Leadership and Community
Rome wasn't built in a day and neither is social media marketing success. It takes a combination of strategy, relationship building, trust, planning and more for a brand to capture an audience's attention and further, make them take action. This is the third in a four-part series. We've previously
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