Articles
Tag: community management
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The Shift Is Permanent: How the Last 18 Months Shaped 2022 B2B Marketing Plans
It’s official. B2B marketers have made their pandemic-induced shifts to digital marketing permanent.
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Why Community Is the Future of B2B Marketing
Let me start with why I think the sales model needs to change. Simply put, none of us like being sold to.
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How Customer Communities Improve Customer Experience
By setting up customer communities, companies gain six CX-related advantages.
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Are Your Customer Experiences Driving Customer Loyalty?
While companies strive to deliver great customer experience, at times their efforts only drive short-term results.
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What We Can Learn From Nearly 9,000 Yammer Communities
A recent study of Yammer communities dispelled several previously held theories of how employees responded to the pandemic and working from home.
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Meetup Diaries: Lessons in Turning Challenges Into Advantages
As the Bay Area Content Marketing Meetup celebrates its 5th anniversary, it shares how it turned challenges into successes.
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Want to Build a Customer Community? Here's How to Get Started
One way to engage customers, ensure customer satisfaction and get results is to build a customer community.
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3 Ways to Transcend the Marketing Funnel
Too many marketers continue to create content and advertisements as if each piece exists in a vacuum.
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Customer Networks Are the Key to Driving Business Success
Customer networks are going to be the biggest tools for driving business growth and success in the coming decade.
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The Loneliness Epidemic Revisited: A 2020 Update
According to a 2020 Cigna study, we are more lonely than ever before. Yet that loneliness decreases when we have better relationships at work.
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Following Meetup's Failed 'Experiment,' What's Next for the Company?
The Meetup of 2019 has not changed much from the Meetup up 2010. Therein lies the problem.
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The Community Platform Landscape: Your Options Today
Community platforms have gone through some dramatic changes in the last few years. Here's what you need to know today.
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Ted Hopton: Authentic Leaders Inspire Respect, Admiration and Imitation
Ted Hopton of AppFusions talks digital transformation strategies, digital workplace measurement and more in our latest digital workplace leaders interview.
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Online Communities and the Campfire Principle
Campfire experiences are where community relationships actually begin and grow richer.
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