Articles

Tag: consulting

  • Struggling With MarTech? Rethink Your Agency Relationship

    Struggling With MarTech? Rethink Your Agency Relationship

    CMOs, marketing professionals and agencies alike say the relationship between companies and their agencies have changed over the last three years. Chiefmartec editor and ion interactive co-founder and CTO Scott Brinker listed approximately 750 tools in his marketing technology landscape in 2014.

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  • Dealing with CMS Obsolescence

    As a consultant, I don’t often get to enjoy the fruits of a successful project. I get a good handshake and a nice project wrap-up party. After that, I usually move on to the next client, often to solve the same problems, with some new wrinkles, all over again.

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