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Customer Experience

CMSWire's customer experience (CX) channel gathers the latest customer experience editorial, opinion, research and analysis informing today's CX leadership, strategy, measurement frameworks and CX software decisions.

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Editorial
A worker in an industrial manufacturing environment uses a handheld barcode scanner while standing at a workstation with a computer terminal, keyboard and mouse. The image highlights digital operations, inventory tracking and shop floor data collection in a production setting.
The CX Operating System: Why Enterprise Marketing Needs an Orchestration Layer, Not More Tools
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News
Microsoft logo.
Microsoft Launches Service Agent in 365 Copilot
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Feature
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250 Years of American Customer Experience: Who Are the Best CX Companies Then and Now?
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In a forest scenery, a waiter with a beard and hair tied back is taking orders from a table with three women.
The Difference Between CX Order-Takers and CX Problem Solvers
A promotional graphic displays the HubSpot and Warmly logos side by side on a dark gradient background, highlighting a partnership or integration between the CRM platform and the AI-powered sales engagement company.
HubSpot Acquires Warmly to Boost AI Agents
Caesar's Forum in Las Vegas
'Customers Aren't Begging for AI' — And Rushing to Give It to Them Is Backfiring
In an image generated with AI, a Salesforce employee, viewed from behind while pushing a shopping cart, browses a retail-style shelf stocked with oversized boxes representing key Salesforce acquisitions. The boxes are labeled Informatica ($8.0B), Fin ($3.6B), Contentful ($1.5B), Tableau ($15.7B), MuleSoft ($6.5B) and Slack ($27.7B), visually depicting Salesforce's acquisition strategy and its effort to assemble an enterprise AI platform.
What's Up With Salesforce's Acquisition Spree?
Conference banners for Genesys Xperience Nashville 2025 hanging inside the Gaylord Opryland Resort, promoting 'The Next Level of Experience' with colorful graphics.
Genesys Acquires Pinkfish to Bring 25,000 MCP Tool Integrations to Contact Center AI
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The Antagonist's POV: The CX Framework That Finds Friction Before Surveys Do
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Articles Tagged "Consumer Packaged Goods"

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Customer Experience
Most Consumer Packaged Goods Product Launches Fail
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Digital Marketing
Consumer Packaged Goods: Stay Ahead of the Digital Marketing Curve
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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