Articles
Tag: content marketing
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How to Use Intent Data for Content Marketing
Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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Why Localized Content Is More Important Than Ever
Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them.
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Power Your Content Marketing With Archives and DAM
Whether you're a born-digital organization, or a 250-plus-year-old institution like Guinness, the time to start a DAM archives is now.
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How SlideShare Can Help Power Your LinkedIn Marketing Campaigns
Want to add some oomph to your LinkedIn marketing campaign? We asked some practitioners how they use SlideShare to benefit their campaigns.
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When Customer Success and Marketing Work Together, The Customer Wins
A new era is rising that revolutionizes marketing yet again and will add greater precision to the content and focus of marketing.
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How to Increase Blog Post Conversions
Blog posts falling on deaf ears (or...blind eyes)? Here are some strategies that can help increase your blog post conversions.
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How to Use Google Trends to Boost Social Media Engagement
Google Trends has a lot of information for marketers. Here's what it is, how to use it effectively, and why it should be a part of your marketing arsenal.
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How Brand Advocates Boost Your Content Marketing
Here's how content marketers can leverage brand advocates to bolster their campaigns.
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Your Old Blog Content Is a Goldmine
If your brand has been publishing a blog for many years, you might be sitting on a goldmine.
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How to Get the Most out of Pinterest Trends
Pinterest has a massive user base, but what’s most interesting for marketers is what those users search for. Here's where Pinterest Trends comes in.
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The Multichannel Marketing Approach: Finding a Custom Fit
The multichannel method is going to be a necessary component to a successful marketing strategy in the coming years.
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How Big Should Your Content Marketing Team Be?
Many brands have built teams to research, produce, publish and promote content, but how big should teams be? And is there a tipping point where its too many?
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3 Content Marketing Bandwagons to Jump On
With SEO, voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy.
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Should Lead Generation Guide Your Content Marketing Strategy?
B2B content marketing is an excellent long-term source of leads, but lead generation shouldn't be your primary concern.
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