Articles
Tag: content marketing
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Who Is the Most Important Person on Your Content Team?
Every single content shop, whether internal or external, needs great project managers.
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How to Land Your Content Marketing Dream Job
Marketing leaders offer advice to those applying for the content marketing position of their dreams.
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What to Do When Your Inbound Marketing Fails
Marketers can’t just focus on filling the top of the funnel. Instead, place a greater focus on frequency over reach.
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How to Lower the Total Cost of Ownership on Your Next CMS
When it comes to choosing a CMS, price and cost are not the same thing. There is a lot to consider if you want to keep your costs low
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5 Successful Surprise and Delight Marketing Campaigns
Leading digital marketing experts uncover the benefits of surprise and delight marketing by highlighting five examples.
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LinkedIn Live: Everything You Need to Know
LinkedIn Live is here, and there are a myriad of ways you can leverage this new feature to develop your LinkedIn marketing strategies.
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The 3 Flavors of Content: ToFu, MoFu and BoFu
Not all content is created equal, there are three flavors of content (ToFu, MoFu and BoFu) that can nurture consumers.
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Beware the Inbound Marketing Trap
Looking at some tactical reasons for frustrating inbound marketing results.
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Finding Marketing Inspiration From Unlikely Sources
Branching out to gain a broader perspective and discover new ways of doing marketing.
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How Vertical Video is Changing Content Marketing
There was a time when vertical videos were considered the ghastliest site on the internet. Not any more. as marketers begin to embrace them.
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The AI and Machine Learning Revolution Is Coming for Content Marketing
The conversation will soon stop revolving around whether you should use AI and ML and will be about whether you were an early or late-adopter.
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Think You Aren't a Content Marketer? Think Again
Many of us act as content marketers for our businesses, even if our official job titles say otherwise.
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Ex-Reddit CEO Declares Website Analytics 'Fake'
Ellen Pao, the former CEO of Reddit, claims that most platforms "fake" their website analytics data to seem more popular than they truly are.
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Why Marketers Think LinkedIn Is On the Rise
The social media landscape is changing rapidly and marketing departments need to rethink their social media marketing strategies and initiatives.
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