Articles
Tag: content marketing
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Technical Content Plays an Outsized Role in the Customer Journey
Technical documentation plays a larger role in the customer journey — pre and post purchase — than most businesses currently account for.
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Ad Targeting Has Leveled Out. Only Content Can Save You Now
The only constant about marketing tactics is that advantages quickly get arbitraged away and winners continue to find new ones.
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Why Writers Procrastinate and Why It’s OK
Procrastination isn’t always bad or harmful. Sometimes we need that non-writing time to deliver compelling, strong content.
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The Future of Integrated Marketing: When Influencer Marketing and Branded Content Collide
Brands need to start combining influencer marketing and branded content under a unified strategy.
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Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel
Natural language generation helps automate high volume content needs. But you have to do your homework first.
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What Marketers Need to Know About Twitch Marketing
Looking to target a younger demographic? Twitch may be just what you're looking for. Here's everything you need to know to get started.
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5 Mistakes to Avoid When Building an Alexa Skill
Building an Alexa Skill? Here are six mistakes to avoid so you can launch a skill that makes an impact.
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Tips for Building a Content Translation Strategy
As brands go global, content needs to be in different languages but translation by people is expensive and machine translation can make embarrassing mistakes.
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The Secret to Customer Loyalty? Content That Helps
The magic ingredient to customer loyalty is simple, good customer experience.
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Cult of Volume Destroys Customer Experience
The push to always produce more rather than to maintain and refine what's already there is doing nobody any favors.
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What is Natural Language Generation? And How Can It Facilitate Content Marketing
Natural language generation (NLG) is essentially a computer that can write, be it a press release, a news report or a chatbot script.
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Why Now Is the Time for Live Video
Live video: An opportunity to be seen and heard.
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What Is Social Proof? And How You Can Use it to Boost Sales
What does social proof mean, how can you collect it, and how best to present it to boost conversions? After talking to industry experts, We've got your answers.
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9 WordPress Landing Page Plugins For Marketers
Looking for the right WordPress landing page plugin? We've searched the web to help you find a landing page plugin that will boost conversions on your website.
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