Articles
Tag: content marketing
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Why Your Company Should Start a Newsletter
Newsletters are distinct from other forms of email marketing. Here's some advice for companies looking to start their own.
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Are You Ruining Your Content Marketing Strategy?
Look closely at your content: Does it have a clear and focused intent? Was it made to solve a certain problem for a specific buyer?
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7 Ways to Ensure Your Social Presence Improves Your Customer Experience
Social media encourages discussion, and is used by almost half the people in the world. That's why it's such a great place to get to know your customers.
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Content Syndication Is Making a Comeback: Here's How to Make it Work for You
Content syndication is clearly on the rise again, a result of both new capabilities and unfortunate circumstances.
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7 Content Experience Fundamentals (and Why They Matter for DXPs)
The heart of a great digital experience is the content experience we deliver.
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B2B Brands: Steal These Personal Newsletter Lessons for Your Email Marketing
B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts.
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Written, Audio, or Visual: What Type of Content Should Your Business Create?
We’ve asked marketing experts which types of content brands should create and how they can formulate an effective content strategy.
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3 Ways to Transcend the Marketing Funnel
Too many marketers continue to create content and advertisements as if each piece exists in a vacuum.
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It’s Not Just What You Say, It's How You Say It
Make sure your content is reflective of the times and that you are hyper-conscious of the channel you use to communicate with your stakeholders.
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B2B Marketing Capabilities Evolve to Meet 2020's Demands
2020 has changed the B2B buying landscape. Consequently, it’s also changing the value we place on certain marketer characteristics.
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Marketing Has a Trust Problem. Can DAM Help?
The challenges in DAM belong not just to marketers, creators and technologists but to everyone in the world who buys stuff.
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Content Distribution Strategy: Failing to Plan Is Planning to Fail
Brands put all their effort into producing content, but fail to have a content distribution strategy in place. We’ve asked content marketing experts why.
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How to Use Intent Data for Content Marketing
Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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Why Localized Content Is More Important Than Ever
Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them.
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