Articles
Tag: content marketing
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How Instagram is Shaping Ecommerce Marketing for 2019
A look at how Instagram is working to grow and help ecommerce marketers prosper in 2019.
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What Marketers Learned in 2018
Dennis Shiao shares his thoughts, along with other marketers, on what they learned this year, and what's in store for in 2019.
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eBooks vs. Whitepapers: Which Performs Best?
Many brands consider publishing eBooks and whitepapers to engage and educate their target audiences, but which content type performs best?
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Technical Content Plays an Outsized Role in the Customer Journey
Technical documentation plays a larger role in the customer journey — pre and post purchase — than most businesses currently account for.
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Ad Targeting Has Leveled Out. Only Content Can Save You Now
The only constant about marketing tactics is that advantages quickly get arbitraged away and winners continue to find new ones.
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Why Writers Procrastinate and Why It’s OK
Procrastination isn’t always bad or harmful. Sometimes we need that non-writing time to deliver compelling, strong content.
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The Future of Integrated Marketing: When Influencer Marketing and Branded Content Collide
Brands need to start combining influencer marketing and branded content under a unified strategy.
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Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel
Natural language generation helps automate high volume content needs. But you have to do your homework first.
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What Marketers Need to Know About Twitch Marketing
Looking to target a younger demographic? Twitch may be just what you're looking for. Here's everything you need to know to get started.
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5 Mistakes to Avoid When Building an Alexa Skill
Building an Alexa Skill? Here are six mistakes to avoid so you can launch a skill that makes an impact.
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Tips for Building a Content Translation Strategy
As brands go global, content needs to be in different languages but translation by people is expensive and machine translation can make embarrassing mistakes.
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The Secret to Customer Loyalty? Content That Helps
The magic ingredient to customer loyalty is simple, good customer experience.
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Cult of Volume Destroys Customer Experience
The push to always produce more rather than to maintain and refine what's already there is doing nobody any favors.
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What is Natural Language Generation? And How Can It Facilitate Content Marketing
Natural language generation (NLG) is essentially a computer that can write, be it a press release, a news report or a chatbot script.
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