Articles
Tag: content marketing
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What's The Biggest Risk With Content Marketing?
Content marketing is a long-term strategy for sure, but is the biggest risk delayed ROI, or is there something else more costly?
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Does Marketing Really Need All the Shiny Bells and Whistles?
How can you deliver a great customer experience without necessarily having the access or inclination to use all the shiny AI bells and AR whistles?
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How AI is Transforming Copywriting
Is artificial intelligence changing the art of copywriting? We explore the topic and the tools we can look to in 2019 to help improve marketing and sales copy.
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Ad Targeting Has Leveled Out. Only Content Can Save You Now
The only constant about marketing tactics is that advantages quickly get arbitraged away and winners continue to find new ones.
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Delicious Content Tips from the Great British Baking Show
Practice makes perfect, taste and looks both matter and more content lessons from the Great British Baking Show.
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7 Ways to Spot Influencer Marketing Fraud
How to spot a fake social media influencer before partnering with them.
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How Instagram is Shaping Ecommerce Marketing for 2019
A look at how Instagram is working to grow and help ecommerce marketers prosper in 2019.
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What Marketers Learned in 2018
Dennis Shiao shares his thoughts, along with other marketers, on what they learned this year, and what's in store for in 2019.
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eBooks vs. Whitepapers: Which Performs Best?
Many brands consider publishing eBooks and whitepapers to engage and educate their target audiences, but which content type performs best?
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Technical Content Plays an Outsized Role in the Customer Journey
Technical documentation plays a larger role in the customer journey — pre and post purchase — than most businesses currently account for.
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Why Writers Procrastinate and Why It’s OK
Procrastination isn’t always bad or harmful. Sometimes we need that non-writing time to deliver compelling, strong content.
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The Future of Integrated Marketing: When Influencer Marketing and Branded Content Collide
Brands need to start combining influencer marketing and branded content under a unified strategy.
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Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel
Natural language generation helps automate high volume content needs. But you have to do your homework first.
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What Marketers Need to Know About Twitch Marketing
Looking to target a younger demographic? Twitch may be just what you're looking for. Here's everything you need to know to get started.
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