Articles
Tag: conversion tracking
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LinkedIn Boosts Campaign Manager with Native Conversion Tracking
LinkedIn today added conversion tracking to its Campaign Manager tool in a move that aims to make it easier to track results of advertising campaigns run on the professional social network.
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It's Becoming a Mobile Only World - So Wake Up Retailers
Unless mobile optimization is a priority on your enterprise roadmap, you're setting your company or brand up for failure. That's the warning from Rick Kenny, head of consumer insights at Demandware, a Burlington, Mass.-based provider of a cloud-based e-commerce platform.
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Twitter Adds Another Ad Tool: Conversion Tracking
Twitter has launched into general availability its private beta test that allows advertisers to track whether ads lead to a purchase. This conversion tracking is the latest in its stream of new tools for advertisers.
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