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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A close-up of a Christmas tree decorated with red plaid bows, gold ornaments, and white snowflake decorations inside a brightly lit shopping mall, with holiday shoppers walking in the blurred background.
Is AI a New Holiday Shopping Trend? Here’s What Data Reveals
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News
Three GetVocal AI team members stand smiling at their conference booth, with two laptops, printed materials and a large spread of assorted candy displayed on the table in front of them. A purple backdrop with the GetVocal AI logo and messaging appears behind them.
GetVocal Raises $26M Series A to Scale Governed AI Agents
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Editorial
A couple stands arm in arm at the edge of a wooden dock, watching a white passenger ferry glide across a calm bay on a hazy day, with a small motorboat moored in the foreground.
CX Strategy Must Evolve With AI — Don't Miss the Boat
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A Waste Connections garbage truck parked on a snowy residential street, with a sanitation worker standing beside it giving a thumbs-up.
From Static to Scalable: How Waste Connections Modernized Digital Engagement with Webflow and Enova
Sand running through the bulbs of an hourglass measuring the passing time in a countdown to a deadline with copy space.
5 Minutes to Prove Your Customer Experience Program. Here's What to Say
Adobe Founders Tower at its headquarters in San Jose, Calif.
Adobe Just Turned AEM Into an AI Co-Developer
A row of wooden blocks arranged in ascending height against a blue background, each block displaying an upward-pointing arrow to represent business growth and progress.
Stop Calling It ‘Support.’ Your Service Team Is Your Growth Strategy
A canvas tote bag displayed on a shelf featuring Peanuts characters, including Snoopy, Lucy, Charlie Brown and Sally, printed on the front.
What ‘A Charlie Brown Thanksgiving’ Teaches Us About CX in 2025
A small dog wearing a red sweater sleeps on a fluffy rug in front of a softly lit Christmas tree decorated with warm lights and ornaments.
Wake Up: Your Customers Are Already Using AI for Holiday Shopping
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Articles Tagged "Customer Journeys And Mapping"(Page 5)

Feature
Article
Customer Experience
A Growing Call for Brand-Owned Voice Assistants
Feature
Article
Customer Experience
Ratings and Reviews Help Customers Make Smart Buying Decisions
Feature
Article
Digital Marketing
Google’s Move Away From Universal Analytics: What It Means for Digital Marketers
Feature
Article
Customer Experience
5 Best Practices for Using AI in Your CX Strategy
News
Article
Customer Experience
Protiviti Launches Protiviti Digital, capital D Acquires Phrasee, More CX News
News
Article
Customer Experience
Drift Launches Conversation Cloud at FLASH Miami
Feature
Article
Customer Experience
Voice of the Customer Paradigm Shift: Transactional to Sentiment
News
Article
Customer Experience
UserZoom Announces $800 Million Strategic Development Investment
News
Article
Customer Experience
Piano Acquires SocialFlow to Connect Social Media Strategies to Customer Journey
Feature
Article
Customer Experience
3 Ways Data Science Is Key to Customer Experience
News
Article
Digital Marketing
Clearbit Launches New Data Activation Platform for B2B Marketers
Feature
Article
Customer Experience
Want To Optimize Your CX Strategy? Consider These 3 Testing Tactics
Feature
Article
Digital Marketing
Content Marketing: Develop Your Omnichannel Strategy in 9 Easy Steps
News Analysis
Article
Customer Experience
CDP Trends: The Market Bounces Back After a Slow 2020
Feature
Article
Customer Experience
Inside the Management & Maintenance of Your Customer Journey Mapping Program
Feature
Article
Customer Experience
Foundational Steps for Customer Journey Mapping Initiatives
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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