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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Oracle Launches 5 Agentic AI Applications for Customer Experience
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News
Simtheory and Ortto Founders Chris, left, and Mike Sharkey.
Canva Acquires Simtheory and Ortto, Pushes Into Agentic AI and Marketing Automation
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Editorial
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Customer Service Splits in 2: Bots Handle Volume, Humans Handle Reality
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AI: The Best Opportunity Ever for Authentic Brand Content
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The First 5 Minutes Define How Customers Will Treat You
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Where AI Wins — And Where It Still Falls Apart in Customer Service
Sprinklr President and CEO Rory Read stands on a darkened stage, gesturing with both hands open toward an audience whose silhouettes are visible in the foreground, as a large projection screen behind him displays the "Accelerate SKO FY27" branding in bold white and multicolor text.
Sprinklr Ships Spring '26 Update With AI Agents, Copilots and Governance Tools Across CX Suite
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How AI Efficiency Crushes B2B Customer Relationships
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Great CX at the Expense of Employees? That’s a Losing Strategy
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Articles Tagged "Customer Journeys And Mapping"(Page 5)

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Customer Experience
A Growing Call for Brand-Owned Voice Assistants
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Customer Experience
Ratings and Reviews Help Customers Make Smart Buying Decisions
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Digital Marketing
Google’s Move Away From Universal Analytics: What It Means for Digital Marketers
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Customer Experience
5 Best Practices for Using AI in Your CX Strategy
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Customer Experience
Protiviti Launches Protiviti Digital, capital D Acquires Phrasee, More CX News
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Customer Experience
Drift Launches Conversation Cloud at FLASH Miami
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Customer Experience
Voice of the Customer Paradigm Shift: Transactional to Sentiment
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Customer Experience
UserZoom Announces $800 Million Strategic Development Investment
News
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Customer Experience
Piano Acquires SocialFlow to Connect Social Media Strategies to Customer Journey
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Customer Experience
3 Ways Data Science Is Key to Customer Experience
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Digital Marketing
Clearbit Launches New Data Activation Platform for B2B Marketers
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Customer Experience
Want To Optimize Your CX Strategy? Consider These 3 Testing Tactics
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Digital Marketing
Content Marketing: Develop Your Omnichannel Strategy in 9 Easy Steps
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Customer Experience
CDP Trends: The Market Bounces Back After a Slow 2020
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Customer Experience
Inside the Management & Maintenance of Your Customer Journey Mapping Program
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Customer Experience
Foundational Steps for Customer Journey Mapping Initiatives
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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