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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
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AI, Compliance and Customer Trust: 3 Pillars of Modern Personalization
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Editorial
A ChatGPT conversation window showing a user asking for help finding a handmade ceramic housewarming gift under $100, illustrating OpenAI’s new Instant Checkout shopping capability.
OpenAI's ChatGPT Instant Checkout: The Dawn of Conversational Commerce CX
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Editorial
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The One-Dial Illusion: Why CX Leaders Keep Crashing on ROI
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Marketing Leaders Take Note: The Dangerous Blur Between Strategy and Execution
Looking ahead on an empty road in autumn.
What’s In Store for Content Management?
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The Hidden Cost of Disconnected Customer Data — and How Journey Intelligence Fixes It
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CMO Circle: Turning 270 AI Solutions Into a Brand Statement
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Operationalizing Journey Intelligence: The Real ROI of Acting on Customer Insight
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The Real Reason CX Programs Stall: Systems Misalignment
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Articles Tagged "Customer Journeys And Mapping"(Page 5)

Feature
Article
Customer Experience
A Growing Call for Brand-Owned Voice Assistants
Feature
Article
Customer Experience
Ratings and Reviews Help Customers Make Smart Buying Decisions
Feature
Article
Digital Marketing
Google’s Move Away From Universal Analytics: What It Means for Digital Marketers
Feature
Article
Customer Experience
5 Best Practices for Using AI in Your CX Strategy
News
Article
Customer Experience
Protiviti Launches Protiviti Digital, capital D Acquires Phrasee, More CX News
News
Article
Customer Experience
Drift Launches Conversation Cloud at FLASH Miami
Feature
Article
Customer Experience
Voice of the Customer Paradigm Shift: Transactional to Sentiment
News
Article
Customer Experience
UserZoom Announces $800 Million Strategic Development Investment
News
Article
Customer Experience
Piano Acquires SocialFlow to Connect Social Media Strategies to Customer Journey
Feature
Article
Customer Experience
3 Ways Data Science Is Key to Customer Experience
News
Article
Digital Marketing
Clearbit Launches New Data Activation Platform for B2B Marketers
Feature
Article
Customer Experience
Want To Optimize Your CX Strategy? Consider These 3 Testing Tactics
Feature
Article
Digital Marketing
Content Marketing: Develop Your Omnichannel Strategy in 9 Easy Steps
News Analysis
Article
Customer Experience
CDP Trends: The Market Bounces Back After a Slow 2020
Feature
Article
Customer Experience
Inside the Management & Maintenance of Your Customer Journey Mapping Program
Feature
Article
Customer Experience
Foundational Steps for Customer Journey Mapping Initiatives
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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